Revamping Your Online Presence Through Website Redesign

How Do You Know If A Website Redesign Is Needed In Your Business In Murrieta?

Revamping Your Online Presence Through Website RedesignA website redesign can improve the usability, the communication, and the impression that your site makes to your site visitors. In today’s competitive web marketing-scape, a thoughtful website redesign is necessary in order to revival competition in search engine results and create a solid online business reputation. A website redesign can be a great marketing and PR tool for your organization.

A website redesign is not the same a start-from-scratch website design; it requires special marketing and technical considerations to make sure things go smoothly. but that’s only true if your website redesign is aligned with your business goals and with how you’re looking to serve your customers. The advantages of a website redesign are numerous but one of the most important ones is search engine optimization (SEO) which helps you to position your website higher in the search engines.Going through a website redesign can seem like a daunting task, but if done properly, it will increase your visibility and, ultimately, conversions.

It Might Be Time for a Website Redesign if…

Below are six indicators that all point in the direction of a revamped, refreshed redesigned website.

Your Website Isn’t User-friendly
User-friendly functionality is an important factor for any website or mobile app. A user should be able to find exactly what they’re looking for within two clicks of a mouse – whether that’s contact info, pricing and even the search field. Navigation should be intuitive. If not, your lead generation and traffic will take a hit.

You’re Not Hitting Your Goals
Your current website may look great, but it’s not serving its purpose if you’re not seeing the results that you want. If your website exists to generate leads and expand your customer base, it should be doing just that. If calls-to-actions are not converting or if landing pages fail to peak interest, it’s time to hit the drawing board. A peek at your site’s current conversion metrics is a great starting point in planning to make adjustments for a redesign.

Your Website Isn’t Responsive/Mobile-Optimized
This is a major red flag. Roughly one fifth of all traffic currently comes from mobile and it’s projected to grow by leaps and bounds every year. (Source) According to MarginMedia, almost half of users say that if they arrive on a business site that isn’t working well on mobile, they will take it as an indication of the business simply not caring. Additionally, Econsultancy found that 62% of companies that have a mobile-optimized website saw an increase in. Read nore here.

A major website redesign can have a huge impact on your viewers and can accomplish these and many other business objectives.

6-STEP CHECKLIST FOR REVAMPING YOUR SMALL BUSINESS’ ONLINE PRESENCE

It’s 2016. The days of prospective customers sauntering down Main Street or even flipping through the Yellow Pages in hopes of stumbling upon your business are long gone. We live in the Age of Information now, and the Internet is king of the castle. When someone needs a service or product, they go online to find the appropriate business and its contact information. According to Adweek, 81% of consumers conduct research online before making a purchase.

1. REASSESS AND SEGMENT YOUR TARGET MARKET
Before you jump into any actual changes, it’s important to sit back and reconsider your target market. Get into the psychology of your consumer and begin to identify common characteristics of your target market. Now, segment your market into specific groups of people. It might be tempting to think that you want to sell to everyone under the sun, but without segments to focus your efforts on, you will never have a highly-focused campaign geared towards a specific group and will risk not reaching anyone effectively.

2. LISTEN TO AND ENGAGE WITH YOUR AUDIENCE
Now that you know who you’re selling to, engage with them and test the waters. Find the best channels through which to interact with your past and potential clientele. Since social media platforms break down along demographic lines, it’s easy to focus your attention on one of your segmented groups at a time. Have a professional, career-oriented customer base? See more here.

A website redesign can provide the perfect opportunity to implement long-desired functionality, like a new shipping rate plugin, physical store locator, or updated copywriting.

6 Steps: How to Plan a Successful Website Redesign

Talk about pressure. We just got done working with the most demanding client ever. Don’t feel sorry for us just yet: The client was Far Reach. And the project was redesigning our own website. Designing a website is a big deal for any organization. The stakes are even higher when you’re a web developer, who’s developing a website, whose purpose is to market website development. You may be surprised to learn we faced many of the same challenges that you might with a website redesign:

  • Tight deadlines – We needed a new website yesterday. Our biggest sales tool and lead generator—our website—was outdated.
  • Limited resources ­­– We needed to balance client needs with our own project.
  • Differing opinions – We have five partners—each with his or her own unique point of view.

Despite all of this, the project went smoothly. How did we do it? We treated ourselves like a client rather than coworkers. That means we followed the same time-tested process we recommend to clients. We adhered to these six steps for planning a successful website redesign:

  1. Define your target audiences.
  2. Set goals and objectives.
  3. Create a sitemap.
  4. Request an estimate. Read full article here.

The Time For A Website Redesign Is NOW!

The benefits of a website redesign are numerous but one of the most important ones is SEO (Search Engine Optimization) which helps you to position your website higher in the search engine directory. Another important note to remember about SEO during your website redesign is that search engines can see you working on your development website.A website redesign can turn out to give you more than a catalog and a place where customers can find your contact information.

If you want to see how a website redesign can fit into your budget, take a look at our website design cost calculator to get a rough estimate at Get Freedom Web Presense Pros. A website redesign can be a daunting task, but partnering with a good web design firm can make the process a lot easier (and even fun!). Contact us: (951) 286-1195 to discuss a functionality auditor how a website redesign can support your business goals online. Our website redesign will help you to start winning on the web!

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