Common Mistakes Small Businesses Make With Their Online Presence

Building An Online Presence Is An Important Thing In Murrieta!

Common mistakes small businesses make with their online presenceAn online presence is important for outbound marketing because it reinforces your brand and what you offer to your target market. An online presence is an extension of your brand that never sleeps. The key to creating your own online presence is the domain name.

Online presence is one who is a member of an association that has a member directory listing online. An online presence is one of the most important investments that a business can make. A huge reason to build an online presence is because your competition is probably building an online presence.An online presence is the sum of all the identities you’ve created (can be both personal and business-driven) and the interactions those identities have established and participated in, online.

Creating a Strong Online Presence for Marketing Success

According to Google, 97% of consumers use the web to search for local businesses – and if the vast majority of your potential customers are online, you should be, too. Having a strong online presence is a crucial component of your marketing strategy, no matter what size your business is or what industry it belongs to. An online presence is important for outbound marketing because it reinforces your brand and what you offer to your target market.

Once you’ve communicated with your audience, you’ll need to have a web presence that helps portray why your product or service is so great – because that’s the next stop for the majority of your potential customers. It’s also vital for inbound marketing because quality online content will help attract customers even if they haven’t heard of your brand. So here are three of the first things you need to look at when building your online marketing efforts.

1. Your website
All businesses, no matter how small, should have a website. It can be extremely basic, but it should contain the fundamental information customers – both existing and potential – need. For example, one frustration I encounter far too often is restaurants that don’t have a website with a current menu, opening hours, location and contact information. I know I’m not alone in that if I can’t find these details, I’m less likely to visit the restaurant – but there’s no reason a business should lose potential customers over something that’s so easy to remedy and costs very little. Read more here.

Having a strong online presence is a crucial component of your marketing strategy, no matter what size your business is or what industry it belongs to.

Why Does Your Business Need an Online Presence?

In the digital age, it is absolutely essential for your business to have an online presence. Whether it’s a website, an e-commerce platform, a social media page or a combination of all three, getting your company online will reap major benefits. Even if your company does not conduct business online, customers and potential customers are expecting to see you online. If they don’t see you there, you could be losing out on the opportunity to increase your customer base and get the word out about your business.

Here are just a few of the many reasons why your business needs to establish its online presence:

1. Make it Easier for Potential Customers Come to You
Today, if someone wants more information about a company, they’re most likely to do their research online. Whether they’re specifically looking for your company, or they just want to find any company that offers the products or services that your company offers, having an online presence will give you a competitive edge. Potential customers will not put a lot of effort into finding you, and they should not have to. A simple Google search should provide them with all the information they seek.

Real life example: Your business distributes seafoods, meats, fine wines and other spirits. A potential customer is having an impromptu family get-together and needs a few bottles of Cabernet Sauvignon and some shrimp. She uses her smartphone to search for “wine and seafood in Jamaica”. Your company’s website is listed in the search results. After browsing your website, she’s satisfied that you can provide her with what she needs. You’ve just earned another customer! See more here.

Companies with a strong online presence are performing substantially better than the overall economy despite the current difficult consumer environment.

9 Small Business Website Mistakes you Need to Avoid

Starting a new business requires a lot to be taken care of. That’s the reason why many small business owners overlook their online presence. But with the advance of technology the internet presents a huge opportunity for companies from almost every industry to gain exposure and find new customers. Having a website for your small business is a solid start but it’s far from enough if you want to really benefit from it. You need to have clear goals, have an idea of who you want to target with it and decide who will create your site and take care of the maintenance afterward.

Not enough info about your company
Your website is all about providing valuable information for your visitors so that they would eventually trust you and become your clients. One of the most common mistakes small business owners make is not including enough information about the company itself. A good way to fix this is by creating useful and content-rich About us page. For the About us section be sure to include as much info as possible. State clearly what you do and what your goals and values are, but do not stop there. Tell your story and share some photos. Visitors love to read some insights about companies and are way more likely to engage with you if they know you better.

Not enough contact information
Among the most common small business website mistakes we see is not providing enough contact information. Making it as easy as possible for your visitors to get in touch with you is essential. Take enough time to consider how to properly organize your Contacts page. Include there as many means of communication as possible as people have different preferences. Read full article here.

Online Presence Can Be A Strong Branding Opportunity

Those businesses without an online presence are missing out on a goldmine of potential customers. SEO and the building of an online presence are two of the most powerful forms of local online marketing for small businesses. Having an online presence can open up so many opportunities for community organizations.

Improving your online presence can be a great way to get more from your site and ensure people see you and your website. A strong online presence can increase search engine rankings and web traffic as well as create word-of-mouth buzz. Creating a professional online presence can be accomplished across multiple platforms, call us here: (951) 286-1195.

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