A Good Reputation Is More Valuable Than Money
The way to gain a good reputation is to endeavor to be what you desire to appear. A good reputation is more desirable than great wealth, and favorable acceptance more than silver and gold. The benefits of a good reputation are both financial and social, including the retention of good relationships with your clients.
The good reputation is highly desired for establishing successful online social selling operations. Organisations with a good reputation are consistently successful. A good reputation can take years to build up, yet it can be diminished and forever devastated in days or even minutes.Organisations that are able to maintain a good reputation are those that are attentive and find practical ways to keep integrity at the forefront of how they operate.
Reputation is important in business because it isn’t just one aspect of your business. It is made up of all of the aspects of your business. It doesn’t affect one area of your business, it permeates and influences all aspects of your business. Your business reputation is an interconnected system that fuels itself. As a result, a good reputation is a must for businesses that want to continue to grow.
The Importance of a Business Reputation
People need information in order to form opinions about a business, and they need opinions in order to decide how to relate and interact with it. Having no reputation is just as bad as having a bad reputation. After all, at least businesses with a bad reputation still have a presence. Your business needs a reputation because it puts your business on the map, helps it to stand apart from the competition, and gives people a starting point for engaging with it.
The Value of a Good Business Reputation
You know that your business needs a reputation, and you know that you want a good reputation, but do you know why you want a good reputation? Of course every business owner wants people to like their business, but feeling good shouldn’t be your only reason for pursuing a positive image. Here are 8 reasons why having a good reputation is important to your small business. Check more here.
Yet the financial crisis and other scandals led us to a situation where social responsibility, sustainability, and good reputation are appealing and part of any successful business.
Social media presents a unique opportunity for anyone to develop a personal or business reputation to further their careers or boost sales and profits. The key is understanding how to be successful in leveraging the tools of the social Web to effectively build your online reputation so you’re appropriately positioned to meet your goals.
1. Be aware.
Continually listen to conversations happening across the Web related to your career or business and learn from the content you read, listen to, or view online. Social media success depends as much on listening as it does on publishing.
2. Be focused.
Define your niche and focus the majority of your social media participation on conversations and content related to that area of focus. A focused brand is more powerful than a broad brand. Read The Power of Owning a Word to better understand the concept of brand contraction. Always lead with your strengths on the social Web and be consistent in your content and conversations in order to successfully build your online reputation. Read more here.
A good reputation can be actively nurtured and helped to blossom through stories that engage us while reinforcing the actions taken and behaviors displayed.
Managing your reputation online has all of the same benefits as managing your reputation offline. For example, actively engaging in the local news services gives you a greater voice locally, helping to build brand recognition. However, there are several benefits specific to the online world that can have an even great impact on your business.
Being proactive beats the “haters”
One of the key reasons to be proactive about managing your reputation online is simply so that you know what people are saying about you. In the digital sphere, one of the worst things that can happen to you is a negative online review. But what if someone posted one and you weren’t even aware of it? That could be even worse for your business, as you can’t manage the situation. Being proactive and monitoring what is said about you online is the only way to manage this – you have to see it to respond.
Reputation management presents opportunities to promote your business
Public relations activities don’t need to be about your product or services – anyone can post an ad in the local rag about their business, but PR and reputation management is about more than that. If you’re doing something for the community, such as sponsoring a local sports team, participating in campaigns such as Movember, or even having a go at a local fun run event, then why not tell the world about it? See full article here.
A Good Reputation Can Be Based On Almost Anything A Company Does
In addition, building and maintaining a good reputation can be a significant motivation for contributing to online communities. A good reputation can be severely dented by a dissatisfied cleaner or by a disgruntled customer. A good reputation can open doors to limitless possibilities whereas a bad reputation can make it almost impossible to succeed.
While an intangible concept, having a good reputation can benefit a business in a multitude of ways. A good reputation can prevent someone from recognizing and correcting their mistakes when they happen. In many ways, a good reputation can be retained – and even enhanced – by explaining clearly, succinctly and swiftly what has happened and what is being done to rectify the situation, call us here: (951) 286-1195.