Brand Identity Is An Important Part Of Marketing!
Brand identity is what makes you instantly recognizable to your customers. Brand identity is a bundle of mental and functional associations with the brand. Brand identity is a basic means of consumer recognition and represents the brand’s distinction from its competitors.
Brand identity is defined by how you want the consumer to perceive your brand. Brand identity is all that an organization wants the brand to be considered as. Brand Identity is a unique set of brand associations that the brand strategist aspires to create or maintain.Simply, the brand identity is a set of individual components, such as a name, a design, a set of imagery, a slogan, a vision, etc.
A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo. When all of these parts of the business are working well, the overall brand tends to be healthy. On the flip side, we all probably know a company that offers excellent products or services, but has a tarnished brand due to poor customer service. Let’s take a look at the important ways a strong brand impacts your business:
1. Branding Improves Recognition
One of major components of your brand is your logo. Think of how we instantly recognize the golden arches of McDonalds or the simple, but powerful eagle of the USPS. As the “face” of a company, logo design is critical because that simple graphic will be on every piece of correspondence and advertising. A professional logo design is simple enough to be memorable, but powerful enough to give the desired impression of your company.
2. Branding Creates Trust
A professional appearance builds credibility and trust. People are more likely to purchase from a business that appears polished and legitimate. Emotional reactions are hardwired into our brains, and those reactions are very real influencers. Read more here.
Brand identity is the noticeable elements of a brand (for instance – Trademark color, logo, name, symbol) that identify and differentiates a brand in target audience mind.
The true value of a brand identity lies in the view of the target audience. It reveals the consumer’s knowledge about the existence of the brand and its repeated exposure of the identity draws instant attention from people.
Optimize Your Content
Trust is the king in inbound marketing and is achieved only by proving great value to the customers. Comprehensive guides, actionable tips, and compelling information give credibility to your brand and foster engagement with your people. The rule of thumb in creating a high-quality content is to fulfill your customers’ needs. Use Five Second Test to know if your site provides a memorable experience. NavFlow and ClickTest are good at analyzing your navigation and design engagement.
Use Visual Devices
The use of visual devices on your website helps you gain more traction and creates a remarkable identity. Incorporate your core values to the common attributes of your logo like colors and shapes. People will interact with you based on how they understand your logo. Different meanings can be made out of logo since different countries have their own cultural views and slangs. See more here.
A brand identity is the representation of your company’s reputation through the conveyance of attributes, values, purpose, strengths, and passions.
Every company dreams of having a powerhouse brand that dominates their market space. However, it takes time to build your brand, not just in your market space but among your target audience. Your customers are ultimately what will enhance your brand’s reputation and elevate you in the public eye. You need to develop a strong brand for them to engage with, share values, and support by spreading the word to other potential customers and maintaining brand loyalty.
There are endless benefits of building and maintaining a strong brand. Here are five of the major benefits you can expect to see when you have a strong brand:
- Customer recognition. Having a strong brand works to build customer recognition. This means when a customer is shopping for a particular product or considering a company to perform a service, they recognize your company in the running. Consumers are far more likely to choose a brand that they recognize over something unfamiliar, even if they don’t know a great deal about your company at the time.
- Competitive edge in market. Your brand is what differentiates you in the marketplace. When customers recognize and back your brand, it helps lend a competitive edge to your company. The more recognition you receive and the more you build your brand, the more you will find that your brand elevates and is competitive with other well-known brands. Check full article here.
A Strong Brand Identity Can Add Long-Term Value To Your Business
Brand identity is the embodiment of a corporation’s reason for existence. Effective visual brand identity is achieved by the consistent use of particular visual elements to create distinction, such as specific fonts, colors, and graphic elements. The fundamental issues involved in developing an institutional brand identity are strategic.
Brand identity is what the owner wants to communicate to its potential consumers. Common mediums for displaying your brand identity are business cards, stationery, website, and marketing materials. You might be wondering what benefits of carefully designing a brand identity are, and why keeping it consistent is important, call us here: (951) 286-1195.