A Mobile Optimised Website Is Also Important For Your SEO
A mobile optimised website is designed to behave in the same manner across a range of devices. If the primary objective of your website is to share information with your visitors when they are online and you need to be able to regularly update that information you may decide that a mobile optimised website is the best option. A mobile optimised website is a website that is designed specifically for a Smartphone or Tablet.
A mobile optimised website is designed to be suitable for viewing on smaller screens such as tablets or smartphones in addition to standard desktop PCs or Macs. A mobile optimised website is a secondary website that web visitors are directed to when they access a B2B website on a mobile device, such as a smartphone. It is now widely recognised that the most effective method of developing a mobile optimised website is to use the adaptive method.A dedicated, mobile optimised website is purpose built for mobile and will act somewhat independently of your desktop site.
The use of mobile devices to access the internet has sky-rocketed especially over the last few years, so it will come as no surprise that your business needs to be using mobile-friendly features on its website.
1. There is more mobile traffic than desktop
In 2015, over 1,900 million people used a mobile device to browse the internet – a mind-blowingly large amount when compared to the 1,700 million using a desktop browser. This graph demonstrates that not having a well-optimised website lead to your business losing out on more than 2 million people – the chance to make a hefty sum of cash for a small bit of optimisation work that could potentially be outsourced for a minor fee in comparison. 52% of tablet users say that they now prefer to shop on their tablet rather than their PC. Due to a tablet being a form of mobile device, it is important to secure a website design that caters to a number of different screen sizes.
2. Positive user experience is important
It has been reported that if a user clicks onto your website through a mobile device hoping to make a purchase, there is a 61% chance of them leaving if they grow frustrated and are unable to find what they are looking for. Customers visiting your e-commerce site are more likely to buy online when the site meets their mobile needs, so a mobile-responsive design is most effective when font and image size, page load time and a limited need for pinching and scrolling is taken into consideration.
Instead, try your best to provide a customer with all of the information that they’d need in one place. A search bar that co-operates with the integral keyboard on a mobile device is a great example for this, along with large buttons that bigger fingers can press with ease. Read more here.
A mobile optimized website is built to make your website easier to use as opposed to just looking pretty and simple to use, optimized website is crucial to becoming a market leader in your field.
Make Your Site Mobile-friendly
Non-mobile-optimized sites attempt to cram a traditional website into the small confines of a mobile device, making the content difficult if not impossible to read and navigate. On the other hand, mobile-friendly sites adapt to the screen resolution of the device. Text is large enough to read, images adjust to the screen size, and navigation buttons are accommodating to a touch.
1. A full redesign of the website
The first approach is a full remake of the website. It works best for older websites that did not have a major overhaul for 5+ years. Web design and coding standards underwent major changes over the last 5 years and it’s often more efficient to start work from scratch rather than to try retrofitting existing code and design. The new website will benefit from the modern look and feel and accessibility across both traditional and mobile screens.
2. Convert an existing website to responsive coding.
The second is to convert an existing website to responsive coding. If the original site was built according to W3C standards and there is a clear separation between HTML and CSS code, the website could be converted to support responsive design. In a responsive site, screen elements automatically adjust to the resolution of the device and thus provide an optimal viewing experience. Responsive design option works best for content-rich websites that do not require excessive user interaction. See more here.
A Mobile Optimised Website Is A Smartphone-Friendly Version Of Your Website
The benefits of a mobile optimised website can now be incorporated into a responsive website with a little extra work. A mobile optimised website is optimised for viewing on all devices, including PC, iPad, iPhone, android, etc, therefore providing the maximum viewing performance for all users. The astronomic rise of smartphones and tablet computers have ensured that having a mobile optimised website is now becoming just as important as having a standard website!
A mobile optimised website can also access certain phone features such as linking to the phone’s map application and calling a phone number by clicking on it on the website. Having a mobile optimised website can increase sales, generate more traffic, and also boost customer engagement. If you are interested in developing a mobile version of your website or require further information on what benefits a mobile optimised website can bring, please contact us on 01204 328580, providing a truly seamless customer service experience and will keep your business ahead of the competition.