A Mobile Marketing Campaign Can Be A Great Way To Use In Murrieta Business
So, the first step for setting up a mobile marketing campaign is to decide on its objective first; who do you want to reach and what do you want to achieve?
What Is Mobile Marketing?
First, a quick definition: Mobile marketing is the art of marketing your business to appeal to mobile device users. When done right, mobile marketing provides customers or potential customers using smartphones with personalized, time- and location-sensitive information so that they can get what they need exactly when they need it, even if they’re on the go.
I would tell you that mobile is the future of marketing, but really the era of mobile has already arrived. If you’re not implementing some kind of mobile marketing strategy, you’re already trailing behind!
How Does Mobile Marketing Work?
Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options. Check more here.
Mobile marketing has the potential be the next big thing in interactive marketing. As Greg Sterling stated earlier on SEL, “We are on the cusp of a new mobile era.” However, there are many obstacles to overcome. Below are some issues for consideration when planning a campaign.
Pros and cons of mobile marketing
- High penetration of devices with twice as many cell phones as PCs.
- Web searches on mobile devices will eventually exceed searches on PCs.
- Access to many international consumers who can’t afford PCs
- Mobile phones can receive input anywhere-anytime, enabling location-specific and behavioral targeting for local businesses.
- A cell phone is a very personal device that people take with them wherever they go, making it easy for marketers to develop a relationship with customers through this medium. Read more here.
There is no one recipe for success, but having the right preparation, processes, and communication, as you plan, execute, and optimize your mobile marketing campaign, is always necessary.
matter is, the world is more likely to have a mobile device in their hand instead of a computer and catering to trends and demand results in larger profits and brand stability.
Mobile Reliance On Consumer Review Accessing
Roughly 40% of consumers use mobile devices to research consumer reviews. Include in your mobile-friendly version of your brand’s website a mobile-friendly customer review section. It is ideal to make these available in chronological order from newest to oldest. Allow visibility of positive, negative and neutral reviews as all aspects of a company matter to consumers when it comes to making buying decisions.
Mobile-Friendly Email Marketing
Email marketing is still relevant. What has not become completely mobile friendly yet is email marketing. With 99% of brands using email marketing for promotions, adaptations to traditional practices must be made. Consumers should have mobile-friendly versions of the same content that is displayed on your brand’s website with clickable links. See full article here.