Why Do You Need Mobile Apps and Mobile Friendly Website

How Does A Mobile Apps And Mobile Friendly Website Can Help Your Businesses In Murrieta?

Why Do You Need Mobile Apps and Mobile Friendly Website A responsive mobile friendly website is best for websites that have lots of content and quite a bit of mobile traffic. A mobile friendly website is one that is easy to read and navigate on small screen mobile devices, such as tablets and smartphones.  We have put together this article so you can see what a mobile friendly website is, top tips for a mobile friendly website, why you would a mobile friendly website and the advantages of a mobile friendly website.

Not having a mobile-friendly website is like committing suicide when it comes to your business and organization, having a mobile friendly website is one of the most important. A mobile friendly website is even more important today than it was yesterday, and if you follow the news, you will know that the downfall of Yahoo, it is up for sale with record low earnings, could be because the company avoided the mobile market. Fast forward to 2016 and a mobile friendly website is imperative if you want to be found on the World Wide Web. What are a mobile app and mobile friendly website is, it’s easy to talk about the advantages of  both, but if we don’t know what it is in the first place.

It’s no secret that businesses only stand to benefit by making themselves accessible via mobile devices. With a mobile website or mobile app, businesses can boost sales, retain loyal customers and expand their reach. The question is, which type of mobile presence is best for your business? Or should you have both?

Both mobile websites and mobile apps let customers find and access your business from devices they use the most, but a mobile website and mobile app are not the same thing. To help you decide, here are the differences between the two and how they can benefit your business.

What is a mobile website?
A mobile website is designed specifically for the smaller screens and touch-screen capabilities of smartphones and tablets. It can be accessed using any mobile device’s Web browser, like Safari on iOS and Chrome on Android. Users simply type in the URL or click on a link to your website, and the website automatically detects the mobile device and redirects the viewer to the mobile version of your website.

What is a mobile app?
A mobile app is a smartphone or tablet application. Unlike a mobile website, a mobile app must be downloaded and installed, typically from an app marketplace, such as the Apple App Store or Android’s Google Play store. Read more here.

A mobile friendly website is a website that displays correctly on any screen, from PCs, Laptop and Macs right through to handheld devices like smartphones, tablets, iPhones, and iPads.

Responsive Website or Mobile App: Do You Need Both?

Choosing between a responsive website or a native app is more a business call than going into the technical capabilities of what each platform has to offer. The reason is that the same set of customers that access your business through a desktop could potentially connect with your brand on the go through their smartphones.

For companies, apps are another medium to reach out to customers, just like a website or an advertisement. There is no debate about one vs. another. The fact is, you need both, to get to your customers who are browsing on their desktops or on the go. The app can engage them so they keep coming back to your brand for more.

Building a platform-first product. If you have a non-tech business delivered through technology (such as AirBnB and Uber), it could be a tough choice whether to go for a website or an app first. The answer may lie in your understanding of your target audience. How best do you think you can reach out to them? How are they currently performing the tasks that you wish to simplify? Answers to this will help you determine whether your product merits a web-first or a mobile-first strategy.

Experimenting with an idea across mobile platforms. There’s iOS and then there’s Android. When you’re not sure which mobile platform you want to build for first (because building for both at the same time is more expensive and makes the iterative process tedious), a responsive website can come to the rescue. See more here.

There are lots of benefits of mobile apps and mobile friendly website including an improved level of mobile user experience because the mobile friendly website is specifically designed for handheld devices.

The benefits of an app vs. a mobile website

A recent survey conducted by Compuware has shown that 85% of consumers favour apps over mobile websites due to convenience, speed and ease of use. However, when it comes to deciding which is better for your business, it’s important to make sure that you to weigh up the pros and cons based on your specific requirements.  Determining if you should opt for a mobile app or website and working out which is most suited to your needs will depend upon a number of factors, including target audiences, available budget, intended purpose and required features.

The main benefit of developing a mobile app versus a mobile friendly website is that by developing a mobile app in native code, you can embrace the native functionality or the hardware of the phone. For example, most smartphones have built in accelerometers, cameras, GPS and gyroscopes. Secondly, while a mobile friendly website will always require an internet connection with an app, this is not always the case. Many apps can store data locally on the phone, and you can continue interacting with them even when no connections are available.

The Daily Mail app is a good example, whereby when the user opens the app, it will look to connect to the internet to download all of the updated stories, all related images for use offline and will notify the user when this is complete. They then effectively have today’s newspaper downloaded onto their phone. It is this content that will remain on the app until it is next ‘synced’ to the internet.It’s becoming increasingly easy to develop mobile apps too because the major operating systems offer developers free frameworks and development tools to get started with app development. Read full article here.

A Mobile Apps And Mobile Friendly Website Are Important

Well designed mobile optimized websites are more flexible and cost effective than app development, for a well-rounded mobile presence a mobile friendly website is exactly what your business needs. You don’t need to mess around zooming in and out and research has shown us that a mobile optimized website significantly improves the user experience and customer satisfaction which means the user will stay on your website longer and they will be more likely to purchase your products or service. A responsive mobile friendly website is imperative if you want people to find you.

A mobile friendly website is what your customers want, and they expect you to provide it for them. With the conventional PCs being taken over by mobiles, not having a mobile friendly website is the biggest mistake that a business can commit. Not only is a responsive mobile friendly website perfect for Search Engine Optimization because all of the pages on your responsive mobile friendly website are listed under one domain, but a responsive mobile friendly website gives users a consistent brand awareness and experience across all devices. Our mobile friendly website will help you capitalize on this growing demand, call us: (951) 286-1195 today .

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