Reasons Why A Mobile-Friendly Website Design Is Essential

Mobile-Friendly Website Design Will Be Used As A Ranking Factor

Reasons Why A Mobile-Friendly Website Design Is EssentialHaving a mobile-friendly website design is critical to surviving in today’s local marketplace. Having a mobile-friendly website design is one of the key steps to making sure people want to do business with your company. Having a Mobile-Friendly website design is now a criterion for mobile search engine ranking.

Mobile-friendly website design is a rapidly-emerging concept that is a huge factor in determining whether a business is successful online. Mobile-friendly website design is something Vision Design has years of experience with. That’s because by now responsive or mobile-friendly website design is more a rule than a trend.Worldwide mobile browsing is only expected to grow over the next few years so investing in proper optimizations and mobile-friendly website design is a smart move for now and the future.


Here are three reasons why having a mobile-friendly website design should be a top priority when planning or reevaluating your digital marketing strategy.

1) Mobile’s a growing piece of the pie

60% of digital media use is through mobile devices and that is growing quickly (source: comScore). According to IBMCommerce’s Black Friday Report for 2015, the recent Black Friday saw mobile sales via smartphones surge more than 75%, even surpassing purchases made on tablets. More than 103 million consumers shopped online over Thanksgiving weekend compared to 102 million who faced the in-store crowds, according to the 2015 survey commissioned by the National Retail Federation.

These trends help show how bigger screens and easier mobile payment options, combined with revamped website design customized for the mobile environment, are changing consumer behavior.

2) Google rewards mobile sites

Google’s main goal of search ranking algorithms is to help provide their audience (web searchers) with search results that are relevant, authoritative and high quality. When users use Google on their devices, Google wants to connect them to the best mobile accessible sites in order to provide a good service. With mobile friendly website design these users won’t have to tap and zoom to read content, have issues with clicking buttons, and can avoid the annoyance of horizontal scrolling.

In April 2015, Google released their mobile-friendly ranking algorithm which heavily rewarded businesses with mobile-friendly website design with higher rankings in mobile search results. See more here.

For businesses, a mobile-friendly website design is more important now than ever before, as Internet usage on mobile devices now exceeds Internet usage on desktops or laptops, according to Search Engine Watch.

The Importance Of Having A Mobile Friendly Website

Once seen as a luxury item, smartphones are now a staple of everyday life around the world. The incorporation of smartphones into most people’s daily routines has caused some significant changes to the way websites are built, managed, and maintained. It is imperative that websites be optimised for mobile, meaning it has been designed and formatted to read and navigate easily on the screens of various mobile devices.


Google recently announced that they will prioritise companies that have mobile-friendly websites when people use the search engine on their smartphones or tablet computers. This change came into effect as of Wednesday 22nd April 2015, and has already seen the rankings of numerous businesses with desktop only websites be negatively affected (66% of Australian websites are not mobile-friendly). If you want your site to rank highly in Google, it is now imperative that it is optimised for mobile. Having a mobile-friendly website is not the only factor to consider when aiming for engine ranking success, however it will play a vital role in the battle for the highly coveted number 1 place on Google.


As of mid 2014, mobile usage overtook desktop usage for the first time in the history of the internet. With more people than ever using their mobile devices to access the internet, you run the risk of losing over 50% of your visitors if your website is not optimised for mobile. If your site is not mobile friendly, you’re probably already losing traffic. This is easily rectifiable though, by simply contacting and hiring a reputable web developer to assist you with making the move to mobile. Check more here.

Having a mobile-friendly website design is crucial for proving your visitors with a quality experience and showing up higher in search results.


According to Smart Insights, 80% of internet users own a smartphone. That’s millions of people browsing the web, trying to find products and information on the go. To satisfy potential customers, every company must make their site easy to navigate on mobile devices.

Tip 1: All mobile sites need a viewport meta tag

Remember to include a viewport meta tag when building a mobile site. The viewport is a virtual realm used by search engines to determine how a site’s content is scaled and sized, making including a meta tag critical when building a multi-device experience. The viewport meta tag tells the mobile browser that it must fit a smaller screen. Without it the site will simply not operate well on a mobile device. No matter which configurations you choose to use to specify your viewport to control, make sure it’s included at the head of the document.

Tip 2: For mobile websites, size matters

Have you ever visited a site on your mobile device that prompted you to select a button, but the button was so small that you ended up pressing the wrong thing instead? Or have you ever had to zoom in just to read something? It’s terribly frustrating, which is why it’s important to remember that when it comes to mobile design, size matters—and not just the size of the page, but also the size of the fonts and buttons. Read full article here.

A Mobile-Friendly Website Design Can Boost Your Profits Rated Rate

In today’s mobile-driven world, the website design climate has changed dramatically, and having a mobile-friendly website design is a critical piece to being successful in the digital landscape. Having a mobile-friendly website design can also affect where you rank in search results. A responsive, mobile-friendly website design will engage visitors and encourage them to do business with you.

Responsive website design or mobile-friendly website design can be used to supply an optimistic consumer experience for smartphone users. A logical user path, good user experience, and mobile-friendly website design will maximise the impact of your digital marketing campaigns. And reduce lost revenue, save in development costs, and increase operational efficiency, performance and customer satisfaction. call us here: (951) 286-1195.

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How to Build or Design an Effective Mobile Friendly Website

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