Mobile Friendly Marketing Strategy!

Mobile Friendly Marketing Strategy in Murrieta

Mobile Friendly Marketing Strategy!Mobile friendly marketing is becoming more important than ever. Important for sporting leagues as well as individual teams and brands associated with the sport. Mobile friendly marketing can also work for people who do not have a smartphone because plenty of non-smart phones, they will certainly have some applications or other features that they have to make use of in order to market their company on mobile carriers.

Mobile friendly marketing can be difficult to develop and also prove to be a little overwhelming, but it does not have to be developed all at once, even as a small business it is evident that you are not blessed with overflowing time and money. Mobile friendly marketing will reach a larger percentage of your customers.

Mobile web presence has never been more vital to a successful social media campaign, and mobile friendly marketing will only continue to grow in importance in 2014.

Build a Mobile-Friendly Marketing Strategy

Why is mobile so important?

How many times a day do you go online to research or find information? Is it a mobile device, a laptop, or desktop that you use most often?  In this day and age consumers are always on the go. They are doing their research at home, sitting in their vehicles, waiting at the doctor’s office, or right in the store they’re shopping in.  The reality of researching online has certainly changed rapidly and is no longer a matter of “getting to a computer”.Look! I’m a Millennial and when I do product research I’d prefer a quick and seamless process. I probably check my phone at least 43 times a day and I use it to research most of my big ticket items before I purchase them from a local provider.

Here’s why your business needs to be in the mobile realm….

  • Mobile can be used to simplify purchase decisions. 70% of those using a mobile device to search are within a few hours of making a purchase.2

  • 70% of American consumers who feel engaged are willing to spend 20-40% more.

  • Your mobile marketing strategy supports your traditional marketing initiatives. Read more here.

Internet Marketing, e-Sales and distribution strategies with new efforts such as social media channels and mobile friendly marketing will quickly become the mainstream of the hospitality industry.

Why Mobile-First Content Marketing Is Critical

A mobile-first approach means beginning the content marketing lifecycle with the smartphone, tablet, and smartwatch end-user experience at the forefront of your mind. Marketers used to format content originally published for desktop computers and reconfigure the posts for mobile devices as handheld web browsing became the new norm. 

What Triggered The Need For Mobile-First Content?

The shift towards mobile-friendly content dates back to when people began using smartphones to send emails or browse their favourite webpages. However, marketers and web developers were required to make existing content mobile-friendly when Google announced a new mobile-specific algorithm that became effective on April 21, 2015.

Some of the key advantages of mobile friendly marketing are the close proximity of owners’ mobile devices, as well as the habitual nature of using cell phones, smartphones, and computer tablets.

The Ultimate Guide to Mobile-Friendly Marketing

Originally published on Independent

According to a recent study by Internet retailer, 60% of global mobile consumers use their mobile device as their primary or exclusive internet source. A similar study conducted by Shopify revealed that 50.3% of eCommerce traffic comes through a mobile device. These findings show that consumers are more mobile savvy than ever. It’s all about reaching people in the way they want to be reached on the device they prefer.

Social media networks have worked tirelessly to optimize social streams for mobile-friendly use so that people can easily click or share content that is interesting or entertaining while browsing through social streams on their handheld devices. Expect similar updates from Facebook, Twitter, LinkedIn and other social networks to provide mobile-first social experiences on smartwatches. Read  full article here.

Mobile friendly marketing is useful in Business

Mobile marketing is the interactive multichannel promotion of products or services for mobile phones and devices, smartphones, and networks. Mobile friendly marketing is an extension of Internet marketing, dependent largely on a form of permission-based marketing.  Mobile friendly marketing is very effective at reaching consumers.  Businesses that master the art of connecting with their customers through mobile friendly marketing are the ones that will thrive in the coming years.

Mobile friendly marketing can be useful in this respect because it allows a business to target advertising to its desired audience, while also retaining the option to disseminate more general messages aimed at garnering interest.  It is important that all methods of mobile friendly marketing are integrated into the total marketing strategy as a part of a unified concept. Mobile friendly marketing can succeed for your brand, and how you can become a mobile tech specialist.  Let our Specialist handle your mobile friendly marketing needs, Call us now: (951) 286-1195.


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