Google’s Mobile-First Index

A Mobile-First Index In Murrieta!

Google’s Mobile-First IndexGoogle shifting toward a mobile-first index is the result of an increased volume of mobile searches taking place. Google’s mobile-first index can have massive impacts on your website or blog’s ability to rank in organic search. Mobile-first index will rank websites based on their mobile version of their content.

A mobile-first index can impact websites that display different content on their mobile site compared to their desktop site. The rollout of Google’s mobile-first index will represent an opportunity — not a threat. s new mobile-first index will generate and rank search results based on mobile versions instead of desktop ones.The Mobile-First Index is another signal that Google is looking to push website owners further towards a responsive standard for the web.

What Google’s Mobile-First Index Means For Your SEO Strategy

Google is working constantly to keep its search engine updated and reflective of the needs of its users. Today, users rely on mobile devices for the majority of their online activities, so it’s only natural that Google is spending more time catering to those users. Google has released a number of updates designed to make the web a friendlier place for mobile device users, but now it’s rolling out a “mobile-first” version of its index, which could change the game significantly for search engine optimizers and webmasters.

Mobile-First in a Nutshell

What is the mobile-first index?
Google collects information on every web page in a massive catalog, known as an index, which it then uses to formulate and display search results for various queries. Up until recently, Google primarily viewed web pages through the eyes of a desktop user, treating mobile pages as important, but secondary to those desktop pages. Now, Google is treating the mobile versions of each page as the primary page to index, with desktop versions being secondary.

Google’s Stance on Mobile Friendliness
This isn’t the first time that Google has released an update intended to address the increasing needs of the mobile population of users. Mobilegeddon and its follow-up were released in 2015 and 2016, respectively, to encourage the web to become a more “mobile friendly” place, and even before that, Google worked hard to reward sites that offered mobile compatibility. See more here.

Being prepared for the mobile-first index can help you maintain your current keyword rankings and associated website traffic levels.

Mobile First Indexing: The New Direction of Google Search 

The mobile era has already started. A tremendous revolution took place in 2015 along with the loud Mobilegeddon. It was then that Google introduced the mobile-friendly update and actually started to consider mobile an important factor in its search algorithms. Today, we will speak about a different turnover that is a natural continuation of this trend.

Now the situation is clear: many experiments will take place, and some of them may also include separate indexing, but the single index is here to stay.

When will mobile-first indexing be live?

To some extent, it’s already live. As of now, it’s in the experimental phase which includes a limited group of users, and this group will be expanded when Google is confident it has achieved a great user experience. Nevertheless, mobile-first indexing will replace desktop-based indexing in 2017.

What can we expect from this change?

This change will affect the rankings of websites that have never provided users with a flawless mobile experience. So if you have a responsive website and you provide the same design, structure, and content which adjusts to different screen sizes and devices appropriately, you don’t need to worry. Check more here.

Using the mobile-first index will allow Google to properly represent the majority of their users by creating an index system built from the data of the mobile versions of websites.

Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare

We’re living in a mobile-first world. For most of us, that means from the moment you wake up in the morning, your phone becomes a part of your daily routine — from silencing your alarm, to reviewing the daily news, to checking email, and so on.

How You Can Prepare For the Mobile-First World

1) Ensure you have a mobile-friendly website.

Google’s preferred technology utilizes responsive design so your website adapts to the screen-size of the visitor, but if you have a dedicated mobile website ( that is fine, too.

2) Consider if content should be adjusted for mobile.

Most content created specifically for mobile is naturally shorter. You should ensure that your page is still seen as the authoritative source on the content topic you’re writing about, but that doesn’t necessarily mean it has to be long-form content.

Don’t be afraid to consider other types of content — like video and audio — that you can integrate into your strategy. These additional content types can be better for the user experience, and a transcript can be included on the page to ensure the maximum impact for SEO. Read full article here.

Mobile-First Index Affecting Your Google Ranking?

Because content is so important to search engine visibility, people are concerned that the mobile-first index will reduce their ability to rank due to the reduced content. Making Google prioritize mobile content for the first time in its history, and changing the indexing and ranking game for good. s new mobile-first index will generate and rank search results based on mobile versions instead of desktop ones.

Should webmasters be concerned about how the mobile-first index will affect their SEO efforts and current rankings in Google Search results, you may call us here: (951) 286-1195. Mobile-first index will be here in months, making Google prioritize mobile content for the first time in its history. Mobile-First index can lead to a paradigm shift in the way indexing works.

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