How Do You Know If Video Marketing Is Right For You in Murrieta?
We believe video marketing is and always will be one of the most effective marketing tools ever. Video marketing is important because it helps you connect easier with your audience, it improves engagement. Other options of video marketing are longer separate videos aimed at promoting a service or product.
Video Marketing is super beneficial when it comes to educating people about your company. Social engagement and video marketing are two vastly different marketing strategies. Content creation, social media, and video marketing are trends that are changing the way brands market to consumers. The first step towards good video is recognizing that marketing with video requires a good communication strategy and optimal internal management.
Honestly, we think everyone can benefit from video marketing. No, it’s not only because we’re video marketers. We just know that in today’s digital landscape, it’s difficult to run a successful campaign without video.
Having some form of video asset is almost expected now because it holds attention so well. In fact, 1 in 4 people claim that they lose interest in a company if they don’t have a product video. And 80% of people cite video as “important” to the buying process.
Think about it. Wouldn’t you rather watch a video than read about a product? Chances are, your audience would rather hit “play.” So regardless of your industry, target demographic, product, or service, you should really start creating some videos. Read more here.
We recently published an infographic on how powerful video will become. But the future has already arrived. This has been a full-on video revolution year for marketers. According to Wyzowl statistics, 61% of businesses have started using video content marketing. 66% of these companies were not using video a year ago. This trend has progressed rapidly and will reach new heights sooner than we think.
1. Video Boosts Conversions and Sales
First things first. Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. And Treepodia team has made it sure that video works well regardless of the category in which it is deployed.
2. Video Shows Great ROI
To get you even more excited, 76% of businesses say that video provides good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time. Besides, online video editing tools are constantly improving and becoming more affordable. And even your smartphone can make pretty decent videos already. See more here.
Social media marketing and video are both effective means of boosting your brand recognition, increasing your customer loyalty, and improving your overall online presence.
This year has been called “The Year of Video Marketing,” as businesses find new, inventive ways to use the medium to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, visually-appealing video.
Just as you time your tweets and Facebook posts to run consistently, your video marketing plan should have legs, as well. Instead of posting one video about a new product, think of your campaign in terms of a series. What type of story can you tell that will allow you to post it in multiple parts over the course of several weeks?
Social media has revolutionized the way online users communicate with each other, with short, concise statements trumping longer forms of content. Micro-video apps shorten videos to less than ten seconds, making them ideal for sharing on sites like Twitter and Instagram. In this format, customers can quickly view a message as they scroll through their social media feeds. Check full article here.
Video Marketing is a Must!
So, video marketing is powerful and its rise of use will only get stronger. Video marketing can help your small business by building long term relationships with clients before you ever meet them. Would-be customers also love the video, which means good video marketing can attract new visitors.
While doing our research it’s becoming more evident that video marketing is a must! If you would like to find out how video marketing can solve your business challenges contact us here: (951) 286-1195. Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products.