How Video Marketing On Facebook Help Your Business In Murrieta?
Video marketing on Facebook is more effective when your videos are short, no more than a minute or two. Video marketing on Facebook is giving YouTube a huge run for its money and needs to be incorporated into your video marketing. Another key use of video marketing on Facebook is to use your video content to engage with your audience and encourage conversation.
The aim of video marketing on Facebook is to get people interested in your promotion and get them to visit your website so that you can convert those interested viewers into paying consumers. The first step to video marketing on Facebook is to create a business page for your company. Another killer reason why Facebook video marketing is so effective is due to the fact that users have all the means to share the content in a flash.
If you are among those convinced that videos can touch every horizon of the online audience, then, video marketing on Facebook is the right way for you to spread it across.
Advertising has always been visual, but when you augment this visual impact using video marketing, the effect is even greater. With so many people today living fast-paced lifestyles, it’s essential to get your message across using carefully chosen text coupled with powerful moving images. When you combine the power of video marketing with the popularity of Facebook FB -0.04%, your business will go through the roof.
As the VP of Public Relations at Americaneagle.com, I have personally experienced how effective Facebook video marketing can be. We believe in producing videos to market our company, so we have quite a large repository of these videos. To fully take advantage of the power of Facebook video marketing, understand why it’s so effective and how to create your own successful marketing videos. Consider these five reasons why you should start utilizing Facebook video marketing now:
Millions of people around the world are on Facebook daily; a quick survey of your office or group of friends on their Facebook habits will confirm this. Get your business under the noses of people from every corner of the globe for increased exposure and potential for more referrals. See more here.
Video marketing on Facebook is a surefire way to gain followers and prospects, grow your subscriber lists, build new business relationships and eventually get more sales.
There are 1.65 billion monthly users which in and of itself is a huge number, but it also defines an extremely diverse audience. Love or hate the platform, there is no getting away from the power of Facebook, especially when you are trying to build your online presence. And if you want to do it properly, you need to leverage video marketing. People want visuals, audio clips and colors which can trigger their imagination. And, as you probably know, videos are even more eye-catching than a regular text post.
1. Keep your video short and sparky
Short, intriguing videos keep content fresh and entertaining for fans and have the potential of being shared virally. It’s best to create visual videos with little narration so that fans can watch in any location regardless of language and culture. Facebook itself says that videos less than 2 minutes are more effective than those with long stories. Your video should be long enough to deliver the core message of your brand, but not try to explain everything in one single shot as this can distract the attention of the viewer.
2. Educate your audience
Before educating your audience, educate yourself about your target audience. Try and dig into what they are they looking for and then meet their needs with a compelling video. People love to get instant solutions and if your video is what they are looking for, then just sit back and relax as your video may take only minutes to spread like wild fire. Lately, I have observed those short cooking videos shared by Buzzfeed and Taste Made. One second I see them on their own personal pages and the next second those videos are all over my newsfeed. Ever wondered why? Because they know where their target audience is, what they want to see, and how the video can benefit the audience. Read more here.
Video marketing on Facebook is the key to converting sales and clicks to your website and ongoing process that takes the time to show results.
Video marketing has come to stay. Your social video content strategy matters. By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled. There are many different video platforms out there that you could use to promote your business, but the two most widely known are Facebook and YouTube. Facebook earlier this year changed its videos to autoplay, so for the vast majority of the millions of active users of the social media platform, videos in their newsfeeds start on their own.
1. Better connection
Video are almost always more compelling than print ads. You can tell a moving story in just a 30-second video, something you could never do with another visual message. Sentimental videos tend to work well, or you could paint a very sincere picture of the message you are trying to share. Make sure to leave the comments function under the video player active so readers can engage with each other after watching the spot. Here are some ideas to get you started:
- Animated customer testimonials
- Documentation of your business helping others
- Inspiring story of a customer who’s beaten the odds
2. Ads as entertainment
Funny videos or inspirational messages are more likely to go viral. Because of that fact, you will want to brand the video with your business information. The viewers will feel as if they are watching a piece of entertainment, but really it is an advertisement. Subtlety is key, so don’t knock them over the head with a hard sell. Here are some ways to do it the first time and every time so they keep coming back:
- Product placement in the video
- Repurposing a TV ad your company already had made
- Humorous messages from the business owner, his kids, or his pets. Read full article here.
Video Marketing On Facebook Is The Wave Of The Future
Video marketing on Facebook is smart marketing for small businesses. I know when we talk about online video marketing we usually think Youtube, but video marketing on Facebook g is a must have for businesses. One of the best things about social media and video marketing on Facebook is it really increases the chance of your videos being shared by friends and family to new prospects quickly and easily, which can increase the chances of your videos going viral.
One of the most compelling benefits for Video marketing on Facebook is it really gets your visitors involved with your website and really gets them engaged with your content. Video marketing on Facebook is booming, we must unravel what it means for event marketers and why it is becoming a vital marketing medium. Compared to display advertising, video marketing on Facebook is a far more dynamic and interactive medium to work with and prove the choice to invest is an awesome move, call us here: (951) 286-1195!