How To Increase Your Video Audience In Murrieta?
An engaged video audience is more loyal, tend to give more (time or money) and will do so for longer. One of the biggest video audience are the Facebook users. The overall size of the online video audience is much smaller than the traditional television audience.
To know your video audience is to know how to adapt your message to best engage them. These studies suggest that a virtual or video audience can change performance in the same way as a live audience. Video audience has the strongest affinity and interest towards.
Forming a strong, human relationship with your video audience is important for building trust, establishing credibility, and ultimately growing your audience in the first place.
We recently published an infographic on how powerful video will become. But the future has already arrived. 2016 has been a full-on video revolution year for marketers. According to Wyzowl statistics, 61% of businesses have incorporated video as a marketing tool. 66% of these companies were not using video a year ago. This trend has progressed rapidly and will reach new heights sooner than we think.
Undoubtedly, video marketing is one of the newest additions in your promotion toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have enough resources to study and apply video content in your marketing?
1. Video Boosts Conversions and Sales
First things first. Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. And Treepodia team has made it sure that video works well regardless of the category in which it is deployed. Video can also lead directly to sales. Studies show that 74% of users who watched an explainer video about a product subsequently bought it. So better start crafting your exciting product videos now! Check more here.
Knowing more about your video audience can help inform your overall strategy and allow you to be more effective in future marketing efforts.
It was no surprise to learn that when Zuckerburg decided to enhance Facebook’s News Feed by adding an auto play function to the videos uploaded by friends, he saw a 10% jump in people watching, liking and sharing their News Feed videos. And now he is planning to cash in on his findings by selling 15-second Premium Video Ads to advertisers that will start playing without sound as it appears on screen and stop if people scroll past. If people tap the video, it will expand into a full-screen view and sound will start.
What’s even more exciting is that increasing engagement is only one of the benefits of video marketing. With high-quality video content you can also increase your conversion rates and grow your customer base while enhancing your SEO. If you want to engage your audience and increase the ROI of your marketing program here are six ways to integrate video across all of your customer touch points:
- Generate awareness and build brand equity by creating branding videos.
- Increase engagement and conversion on your product pages with videos that demonstrate your products.
- Call your target market to action with dedicated campaign videos to support email and social campaigns. Read more here.
The online video audience will gradually homogenize, with viewers outside this core age group carving out larger shares of the total audience.
Keeping up with the latest marketing practices can seem impossible when you’re focused on creating phenomenal content, connecting with your audience through social media, and researching the hottest topics for your niche Sometimes it can be challenging to present your brand’s value to your audience effectively.
However, video marketing might be the answer to many of the problems and roadblocks your website faces. If the advantages of video marketing seem out of reach for you, it’s time to rethink your perception of video. Whether your goal is to convert, educate, or inform, it’s time to learn how videos created specifically for your brand and website can work in tandem with your current marketing methods to improve your website performance.
It’s Clear, Video Outperforms Other Types Of Marketing
There is no doubt that in the current state of online media and marketing, video outperforms other more traditional types of marketing. Your audience is 4x as likely to watch a video about a product or service than read about it. Adding a video to your emails, landing pages, or social media pages, increases your conversion rates and brand engagement rates across the board. See full article here.
The Growth Of The Video Audience Is Impressive
Video enhances the Searchability of your content. Search is where local video marketing is a must for any small business. Theses methods were once great ways to attract video audience in the world of Internet, the use of local video marketing is becoming more and more a way to convert prospects to customers.
The importance of local video marketing is a series of videos that keep going and going just like the energizer bunny. YouTube video statistics and video advertising statistics will prove that local video marketing is a great way to up your business’s cash flow. For more ideas on how to increase your video audience just reach us: (951) 286-1195.