How Do You Know If The Use Of Video Ads Is A Good Fit For Your Marketing Goals?
The relatively new ad format of native outstream video ads is catching on fast. The aim of Facebook video ads is to help retailers engage customers and drive sales. The world of video ads is still relatively new and being among the first movers will give you an advantage over your competitors.
Combination of sound and motion of video ads is arguably providing a stronger connection with the brand. The emotional impact of video ads is significant.Video ads are shown only to the people you want and you only pay when they watch.The key difference between in-stream and out-stream video ads is that out-stream video ads leverage the existence of standard display ad units to deliver a video experience as opposed to another static or rich media format.
Video content is more popular than ever, and that’s created a huge market for video advertising. Companies that five years earlier would have laughed at the idea are now quickly investing in video ad creation, along with other original video content. Video ad sales are also on the rise — according to eMarketer, video ad spending in the U.S. is expected to increase almost 42 percent this year — and consumers are warming up to this advertising channel.
Video advertising remains a young and nebulous venture. Placement has become one of the toughest riddles for businesses to crack — between pre-roll video ads, mid-roll ads and post-roll spots, there doesn’t seem to be a conclusive answer on what type of placement gets the best results. Pre-roll advertising has displayed several advantages, though, and in the right circumstances this ad placement strategy can deliver a strong return without turning off consumers en masse.
The Problem of Ad Placement
The challenges of ad placement are tied back to consumer motivations. Video ads are only effective when consumers stick around to watch the entire thing. If they abandon beforehand, it’s a wasted opportunity — and it can hurt the success of the video content supporting the ad. Check more here.
YouTube video ads are created in AdWords and allow you to feature your ads in the YouTube search results and on the Google Display Network.
Google recently unveiled a new video ad creation app to help small businesses create effective video advertisements. If video ads are part of your marketing strategy, then there are some key things you need to keep in mind in order to make your ads as effective as possible.
How to Create a Better Ad Video
Have a Specific Goal in Mind
Saying that you want your video ad to help your business isn’t enough. There are several different ways you can support your mission through video ads. You can create one to increase sales of a particular product. You can create one to increase awareness of your brand. You can create one to explain exactly what your business does to clear up any potential confusion. And there are plenty other potential goals you can choose for your video. You might even make multiple video ads to support different goals. But there should be a clear and specific purpose behind each ad.
Tell a Story
Even with different purposes, every video ad should tell some kind of story, preferably one that your potential customers can relate to. For example, if you’re creating a video to promote a software product, you could start off by explaining a problem that your customers might face, like confusion when it comes to the accounting process. Then show how your software program can solve that problem through simplifying those accounting processes. Read more here.
Another benefit of Video Ads is that they are easy to search, and most of the time they will even affect the search engine result, something that is astounding, to say the least.
Viral video marketing is becoming a more important and effective online marketing tactic. In fact, research has shown that video ads are more powerful than any other form of promotion. And now, with the pervasion of online video sites like Youtube, small businesses have the option to take advantage of one of the best and most profitable marketing tools that only large brands used to be able to utilize.
Online video marketing is virtually free
Traditional TV spots are expensive. That’s because TV ads reach millions of eyeballs and they provide compelling visuals. In other words, TV ads are expensive because they work. Online marketing videos can also reach millions of online viewers and are often quite as compelling (if not more).
Video marketing positions you as an expert
We now live in a world where people are visual more than anything else. We tend to believe more when we perceive something with our own eyes. Because video allows you to demonstrate your products or ideas, people will tend to believe you more, view your business with more credibility, and perceive your product as being more valuable. It will also effectively establish you an expert in the eyes of your audience. See full article here.
Video Ads Have Become A Necessity
Instagram and Facebook video ads are one of the most effective types of campaign you can use to generate those results. The best-performing video ads are the ones that provide real value to the viewer.Video Ads are auto-play as well, both on the homepage and in the cheaper pre-video location.
Video ads can help build brand interest in leveraging LinkedIn as an ad platform. If you have a brand that you would like to build more awareness for, video ads can be a great place to start, call us here: (951) 286-1195. Every evolution of our video ads is grounded in an insight into our users.