Is It Time for Your Website to Have an SEO Audit?

Why You Need An SEO Audit For Your Business In Murrieta?

Is It Time for Your Website to Have an SEO Audit?A website SEO audit is a full analysis of everything related to the level of your website of search visibility. As I just mentioned, an SEO audit is a process for evaluating the findability of a website in a number of different areas. SEO audit is a comprehensive inspection of your website through the eyes of the search engines.

An SEO audit is one of the smartest and most cost-effective ways of growing your business. A website SEO is also good for anyone who has competition and for anyone who writes blogs. The primary purpose of SEO audit is to discover this information, and that is why the audit is such a critical element of your SEO efforts.

An SEO Audit is one of the most important tools that can provide detailed insight and overview of your websites current standing.

3 Reasons Why Your Website Needs an SEO Audit

Most of the time when we hear the word “audit,” our minds immediately picture run-ins with the IRS, unsavory tax attorneys and boxes of old business receipts. But, don’t panic! Because not all audits are the same.
What type of site audit does your business need?
With a website audit, you pay a company to forensically examine your site and apply its expertise to identify problems and offer solutions. Most comprehensive audits contain the follow elements:

Overall health: How does your current traffic compare against industry benchmarks? Are there any initial red flags, like a recent change in bounce rate, referrals or time on the site that are reasons for investigation? This general health assessment will identify potential problems your SEO team should further investigate.

Red flag/penalties: Are there any SEO practices in use on your site that are known to generate a red flag or penalty from Google that could hurt your site rank? SEO best practices change rapidly and what made sense from a ranking statement just a few years ago could be landing you in hot water today. It can be hard to keep up with all the algorithm changes, so I recommend bringing in the experts on this one. Read more here.

An SEO Audit is the process of evaluating the search engine friendliness of a site from multiple perspectives including technical how the site is built and from a content perspective how the site uses keyword phrases, titles, content and etc.

How To Perform an SEO Audit of Your Website (Checklist Included)

Why it’s important to SEO audit your website on a regular basis
Things change very quickly in the SEO industry and what is working today may not work in 6 months from now. It is necessary to perform regular SEO audits (at least 2 times per year) to ensure that your website is up-to-date with the latest developments.

How to perform your own SEO Audit?
Now that you are convinced that an SEO audit is a must for every website, let’s see how you can perform your own audit. After reading almost all available articles on how to SEO audit a website and testing a number of audit tools, I came up with a list of 60 items that covers everything you need to check. To make it easier to work with the list, it is separated into 5 sections: on-site SEO, website control, social media, off-site SEO and website promotion.

On-site SEO is the most important part of the SEO Audit checklist. In fact, many audits cover this part only but our approach, as explained above, is for checking other areas as well. To check if your website is optimized for search engines, you need to take into account the following factors: See more here.

A detailed website SEO is a very effective way to evaluate the current performance of your website in terms of how search engine friendly it is, how well optimized it is, how well it ranks, what technical or structural aspects may be hindering its success.

3 Benefits of an SEO audit

What that audit measures

A SEO audit performed by a SEO company will measure the performance of your website, the most important aspect of the audit is the technical part. Your website could be stuffed with rich content and still have a low ranking, here is where the technical aspect of the audit can benefit you most. The technical aspect measures:

1) The clarity of your content and the code you used for the website creation. The audit will confirm if the creation code you used for your website is SEO friendly, this will allow the company to help you clear any unwanted code and increase the visibility of your content.

The benefits of an SEO audit

1) Optimized keywords. The SEO audit report provided by the SEO company, will include suggestions on how to choose and optimize keywords that are related to your website and products.

2) The best possible URL Structure. The audit report will provide you information regarding the URL of your website and how you might be able to improve it. Read full article here.

An SEO Audit Can Help You Develop An Effective Optimization Strategy

An SEO audit can find areas that require improvement and raise your rankings to claim one of the top spots in Google’s SERP. Though a content audit and SEO audit are two different things, there is some overlap in the processes that you should always be aware of. An SEO audit can be considered as a health check for your website, web pages and will include improving the experience for the customer.

An SEO audit can occur at any stage of the lifecycle of a website, and can even be performed on a periodic basis, like quarterly or annually, to ensure everything is on the up and up. The goals of the technical SEO audit are to identify on-page issues and opportunities for a given website. An annual SEO audit can help your website stay healthy and grow your business, call us here: (951) 286-1195.

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