Relaunching A Website? Don’t Forget An SEO Audit!

An SEO Audit Is Important For Your Website In Murrieta!

Relaunching a website? Don’t forget an SEO audit!An SEO audit can be considered as a health check for your website, web pages and will include improving the experience for the customer. An SEO audit is one of the most important tools that can provide detailed insight and overview of your websites current standing. An annual SEO audit can help your website stay healthy and grow your business.

The goals of the technical SEO audit are to identify on-page issues and opportunities for a given website. An SEO audit is one of the smartest and most cost-effective ways of growing your business. SEO audit is a comprehensive inspection of your website through the eyes of the search engines.

An SEO audit can find areas that require improvement and raise your rankings to claim one of the top spots in Google’s SERP.

Relaunching your website? Don’t forget an SEO audit!

So you’re going to redesign and relaunch your website. Congratulations! That’s certainly a major undertaking. But before your relaunch is live, you may want to perform an SEO audit, just to be safe. A proper SEO audit identifies potential SEO pitfalls prior to launch, giving you time to get issues fixed before you replace your current website.

Unlike a general SEO audit on your website, an audit for a relaunching site is a bit of a different animal because you’re looking at and comparing two different sites: the old site versus the newly designed site. Relaunch audits also come with their own set of challenges.

Pre-launch audit
While you can certainly wait until after the relaunch to perform an SEO audit, wouldn’t it be better to catch most of the SEO mistakes before your new site goes live? While I don’t redesign websites myself, I’ve worked with many clients who engage with web design firms. If the web design firm isn’t on retainer and you don’t catch SEO issues prior to the relaunch, you could be faced with additional costs after the relaunch goes live to fix any newfound SEO issues.

So, tackle most of this (if you can) in a pre-launch audit while your web design firm is under contract and the content management system (CMS), files, images and more are already being edited. It’s just a more efficient and frugal approach. Read more here.

Though a content audit and SEO audit are two different things, there is some overlap in the processes that you should always be aware of.

Why An SEO Audit Is Important For Your Business

When it comes to internet marketing, an SEO Audit is one of the most important tools that can provide detailed insight and overview of your website’s current standing. Often described as a process of altering and strengthening a website’s online relevancy, an SEO Audit typically covers important components of a website such as content-related issues, site architecture, indexing, backlink analysis and social-media engagement. Understanding these components and how they work is an important part of identifying the strength, weaknesses and potentials a website has in natural search.

Following a comprehensive SEO Audit and evaluation of a website, a report is often generated that will highlight details of any present issues as well as a list of recommendations that will help the webmaster fulfil his or her business objectives in the best possible way. The accompanying report takes several key factors into account and comprises of on-site and off-site issues that will form the basis of an effective SEO strategy.

Benefits

Below are some benefits of an SEO Audit that businesses can take advantage of.

  • Learn about your competition and how to stay ahead of them.
  • Know the current health status of your website and issues that hinder your business’s online visibility.
  • Increase your domain authority by applying the right SEO strategy.
  • A unique opportunity to optimise your website for search engines and fix identified on-page issues. See more here.

As I just mentioned, an SEO audit is a process for evaluating the findability of a website in a number of different areas.

How to Perform an SEO Site Audit for Maximum Benefit

Technical and Accessibility SEO

These aspects of the SEO website audit will examine the more technical areas of your site. It will ensure that your page can be easily crawled by the spiders from Google. If a website is a challenge for Google to crawl, it will rank much lower. It can also impact how well users can move around your website. A site that is difficult to maneuver will have higher bounce rates– according to KissMetrics clear navigation is an excellent way to keep visitors on the site. The technical part of the SEO audit will check for the following issues.

  • The site navigation must be intuitive to ensure that users and spiders can easily move around
  • The site should load quickly regardless of device
  • The directory structure should be less than 3 folders deep
  • All 302 response codes that are no longer temporary need to be updated to 301s to be more search friendly and to pass the search equity onto the successor page
  • All 404 error codes and broken links need to be repaired
  • URLs should be rewritten to be user friendly and excessive appends reduced
  • Ensure pages have been indexed and that the site ranks well for the company name
  • All duplicate content should be eliminated
  • The site should be mobile-responsive or redirect at a 1-to-1 ratio to a mobile version of the website. Read full article here.

An SEO Audit Is Beneficial For Your Website

An SEO audit is a comprehensive inspection of your website through the eyes of the search engines. The goals of the technical SEO audit are to identify on-page issues and opportunities for a given website. A detailed website SEO is a very effective way to evaluate the current performance of your website in terms of how search engine friendly it is, how well optimized it is, how well it ranks, what technical or structural aspects may be hindering its success.

An SEO Audit is the process of evaluating the search engine friendliness of a site from multiple perspectives including technical how the site is built and from a content perspective how the site uses keyword phrases, titles, content and etc. The primary purpose of an SEO audit is to discover this information, and that is why the audit is such a critical element of your SEO efforts. An SEO audit is one of the smartest and most cost-effective ways of growing your business, call us here: (951) 286-1195.

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