Long Tail Keywords Can Be Great For Conversions In Murrieta
Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase. They’re a little bit counter-intuitive, at first, but they can be hugely valuable if you know how to use them.
Take this example: if you’re a company that sells classic furniture, the chances are that your pages are never going to appear near the top of an organic search for “furniture” because there’s too much competition (this is particularly true if you’re a smaller company or a startup). But if you specialize in, say, contemporary art-deco furniture, then keywords like “contemporary Art Deco-influenced semi-circle lounge” are going to reliably find those consumers looking for exactly that product.
Managing long-tail keywords is simply a matter of establishing better lines of communication between your business and the customers who are already out there, actively shopping for what you provide.
Think about it: if you google the word “sofa” (a very broad keyword sometimes referred to as a “head term”) what are the chances you’re going to end up clicking through to a sale? But if you google “elm wood veneer day-bed” you know exactly what you’re looking for and you’re probably prepared to pay for it then and there. Read more here.
Long tail keyword terms are several keywords grouped together as a search string into the search engines. Typically they are 4 keywords or more. The more long tail keywords that you have ranking, the higher chances you have to gain converting organic search traffic. From keyword research you can find many long tail keyword variations. Whether you are optimizing an existing website or building a new one, you should choose keywords to focus on that are consistent with the content of your web pages as well as your website theme. An example of the evolvement of a keyword phrase is listed below:
Since millions of websites will be competing for the term “casino”, we’ll need to be more specific. By adding the state after “casino” it is a better phrase. The long tail term though, goes a step further and includes the type of game that a user might be searching for, as well as the word “casino” and the specific city.
There are many differences to note between long tail keyword terms and the general one or two word terms. For instance, search volume. Search volume will be much higher for the more general terms than the long-tail terms, but over time the searches for the long tail variations will add up, and you’ll start seeing that in your Analytics. Speaking of variations, you are limiting yourself if you only focus on one or two word terms because there is no keyword diversity there. See more here.
Focusing on long-tail keywords is one of the best ways to bring qualified traffic to your site, and staying ahead of the curve can only give you a leg up on your competitors.
The Benefits of Targeting Long-Tail Keywords
Targeting more specific long-tail keywords has a number of benefits. Most people searching for these keywords have already carried out less-specific searches and have not found what they were looking for. If you match their specific search query exactly, there is a good chance that the searcher will want to click through to your website.
Long-tail keywords are also typically less competitive than many standard keywords. With the most competitive keywords you could try to optimize your website for years and still not get onto the first page. The amount of traffic that you generate using a long-tail keyword is usually lower, but if you rank for a large number of long-tail keywords, the traffic could build up over time to become quite significant.
How to Choose Long-Tail Keywords
There are a few techniques you could use to choose the best long-tail keywords to target. One simple technique is to type the start of a keyword into Google, which will immediately come up with suggestions based on searches that have already been made. This can also be a good way to generate ideas for content. Check full article here.