Free Traffic Or Paid Traffic – Which Way To Go?

A Free Traffic vs Paid Traffic In Murrieta!

Free Traffic or Paid Traffic - Which Way To Go?The major difference between paid and free traffic is that with paid traffic, you are leveraging off someone else. Free traffic is mostly generated through social media or search engine optimization. Paid traffic will start looking a lot better when it’s converting at double or triple the rate.

Perhaps the best thing about free traffic is that it can come in time after time. Paid traffic will allow you to boost traffic through a variety of search engines where you can target your specific needs. High quality, permanent, targeted free traffic is the best type of traffic you could get.

Both paid ads and organic traffic bringing you traffic, but you can’t deny how important and fruitful an SEO campaign that brings a constant flow of free traffic can be for any business.

UNDERSTANDING WEBSITE TRAFFIC: FREE TRAFFIC VS. PAID TRAFFIC

Online businesses and websites thrive on traffic. That is the number of people visiting as well as purchasing services or products being offered. As such, it is critical for every website owner to have a strategy of generating targeted traffic to their site or business if they are to be successful.

For starters, there are two kinds of website traffic: free traffic and paid traffic.

DIFFERENCE BETWEEN FREE VS. PAID TRAFFIC

Free traffic is mostly generated through social media or search engine optimization. That is generating organic traffic through optimizing your blog, content or website for search engines. This way, your content can have a good standing on search engine results pages hence have traffic from the search engine directed to your site.

On the other hand, paid traffic involves making payments to have traffic diverted to your site. This includes strategies such as Pay per Click (PPC) where an ad platform is paid to host your ad and you are only pay for each click on the ads that eventually generates traffic to your site by redirecting the visitors. Ad words are an example of paid traffic. Check more here.

Free traffic can also be generated through social media by linking your site to social media platforms and building great profiles.

Paid vs. Organic: Which Traffic Source Is Better?

When it comes to search, deciding whether to dedicate resources to organic search efforts (SEO) or paid search efforts (PPC) is not easy. The right answer depends on a variety of factors including audience behavior, available budget, and your organization’s marketing goals. Often, the answer to the paid vs. search question isn’t either/or. It’s a matter of striking the right balance.

To help, we’ve put together some key things to consider when implementing the right SEO/PPC balance for your organization. But first, let’s review the major difference between paid and organic search.

Traffic coming from SEO (Search Engine Optimization) is free, while traffic generated from PPC (Pay Per Click) ads is not free. PPC ads are displayed above organic search results or on the sidebar of search engine pages for search queries related to their topic. Landing page keywords, ad keywords, CPC (cost per click) bids, and targeting all influence how those ads are “served” or displayed on the page.

Organic results appear under paid ads. Getting your website or listing to appear in the coveted first and second positions of a SERP (search engine results page) depends on how optimized your website is for search engines. Read more here.

As for social media, a good example of trying to generate free traffic is by joining a few social media platforms, building up your profiles and then trying to get traffic from your profiles to your site.

Why Free Traffic Is Much Better Than Paid Traffic!

An online business can only be considered successful when it gets large amounts of targeted traffic. That’s why driving traffic is so important. You need to use various methods like; On-Page & Off-Page SEO techniques, guest posts, backlinking, etc. to drive organic, targeted visitors who are actually interested in your site.

Having said that, many website owners take the easy option and buy traffic for their site. In this post, we are going to look at some negative aspects of buying traffic for your blog and why ultimately you should NOT be buying traffic to your site!

Non-Targeted Traffic

There are many sites online (I’m sure you’ve seen some) that offer traffic to your site in return for payment. The problem with this method is that many of this ‘paid traffic’ is from non-targeted visitors and in some cases even bots! This non-targeted traffic is useless as these visitors are not interested in your content at all. For example, if you are selling baby toys and the ‘paid traffic’ visitor is a college student, then they are not going to be interested in purchasing from you. Ultimately, that visit is not going to achieve any sales, so you have to think “Was it worth it?” See full article here.

Both Free Traffic and Paid Traffic Have Their Pros And Cons

The simple reason being that a paid traffic will come to you only till the time you are paying, whereas an organic traffic will keep on coming to your website if your website has useful and intelligent content. Free traffic can also be generated through an article and video marketing, among other strategies. Both, free traffic and paid traffic have their pros and cons.

Compared to free traffic, paid traffic have greater agility and scalability. Most businesses that do invest in paid traffic do not give new channels a chance to deliver revenue growth. We can conclude that both Free Traffic and Paid Traffic have their pros and cons, they hold a very different set of approach and it all depends on your set of requirements, which traffic to choose, call us here: (951) 286-1195.

Related Articles:
Local SEO Service: Be Competitive In Your Market
Working With A Professional Local SEO Company VS DIY SEO

Leave a Reply

Your email address will not be published. Required fields are marked *