Website Visitors Is A Key Priority In Murrieta
By tracking visitors on to your website, you have the potential to see what stage your visitors are at in a buying process or how close they are to needing your services. Put simply, you are turning your website from broken bucket with a hole in it, to a powerful opportunity catching net.
racking visitors on your website is a core component of our Act-On marketing automation platform and its one of the simplest to benefit from. Whilst marketing automation is all the buzz at the moment breaking down the individual benefits of such a system helps you realise that your business really cannot do without it. Imagine what you can do with these…
- Track the companies which have been on your website
- See what your leads and prospects are looking at on your website
- See what your existing customers are looking at on your website
- See which pages are the most popular and which are generating the most leads. See more here.
Being found online is a start, but communication is what builds the relationship. Here are three basic steps to unite e-mail marketing with paid search advertising.
1. Collect Visitors’ E-Mail Addresses
The first step is getting new site visitors engaged enough to share their e-mail addresses with you. A “Join My Mailing List” box is fine for people already engaged with your business, but for newcomers who don’t know you, it’s not enough. You need a direct call to action and a reward. Entice them with something valuable that you give them for free in exchange for their e-mail address, such as:
- A free white paper that educates them about the problems your business solves.
- A free educational seminar or webinar that helps them evaluate what you sell.
- A free consultation or evaluation (which can lead to a proposal for their business).
2. Send Paid Clicks to a Special Landing Page
You may want to drop pay-per-click visitors onto a specially designed landing page that provides more direct communication and less other distraction than your regular homepage. Landing page content should be geared specifically to the search term the visitor clicked on, while putting your other navigation and content section links lower on the page. Check more here.
A business with a professionally designed logo adds legitimacy and shows that you’re a real business that your website visitors can trust.
Understanding exactly who is visiting your site is essential for success in a global marketplace. Almost every person who clicks on a link to your website is a potential customer. Occasionally they could be competitors or researchers with ulterior motives, but most visitors are on your site looking for solutions to their questions and concerns.
Establishes an Accurate Target Market Profile
A company can develop a more accurate profile of a typical consumer by identifying website visitors early on in their buying process. Website visitor tracking will follow the lead to determine the route that was taken from the link that brought them to the site and to the final webpage that sealed the deal. By weighing similar demographic and behavioral aspects on every lead, they can develop a clear picture of who really makes up their target market.
Gains Insight into Visitor’s Online Activity
By identifying who is visiting your website, you can monitor visitor’s online activity in real-time. This way companies can pinpoint certain indicators as triggers and advise the sales team to react instantly. Understanding trends in consumer’s online activity will also help marketers develop a more complete lead profile for scoring. Read full article here.