The Key Stages Of An Online Marketing Funnel

An Online Marketing Funnel Is So Important In Murrieta

The Key Stages Of An Online Marketing FunnelThe first step to creating an effective online marketing funnel is knowing your ideal prospect well. Your small biz online marketing funnel is a means by which you can over time find new customers and increase your small business sales. The idea of creating an online marketing funnel is to generate business leads from your online activities.

The online marketing funnel is no different from most marketing conversion funnels. Through this process, and by continuing to market your site to new prospective customers, you will find that the small biz online marketing funnel is a technique that allows you to consistently and reliably get new customers and increase sales for your small business. About how to create an effective social media marketing funnel for your business, we need to talk about exactly what an online marketing funnel is and how it works.

What Is a Marketing Funnel?

The marketing funnel is a system that helps track the stages consumers or purchasers travel through to eventually make a buying decision. It also lets you know what your company needs to do to help influence consumers at each stage, such as follow-up telephone calls or sending them positive press reviews. Marketing personnel guide this traffic — the prospective customers — through the funnel using strategies that are designed to be effective at each stage.

Funnel Stages

The funnel stages, from broadest to most narrow, are awareness, consideration, preference, action, loyalty and advocacy. Consumers first become aware of a product or service; contemplate a purchase; come to a stage where they have a preference for a brand, model or a competitor; and then actually make the purchase. Following the purchase they become loyal to the brand or company, and then refer or advocate the benefits of their purchase to friends and family.

Marketing Activities

In each funnel stage, marketing personnel must conduct activities that facilitate consumers through the funnel process. They need to engage promotional activities to create awareness about the products, detail the benefits compared with the competition, outline the advantages of how a purchase will benefit the customer, or offer a special promotion that entices the sale. See more here.

The online marketing funnel is the different stages of behavior and types of needs that customers move through on their way through the purchasing process.

5 Stages in the Digital Marketing Funnel

Exposure

All versions of the marketing funnel start with awareness, since you can’t do anything until consumers become aware of your brand. Digital adds another option to other forms creating awareness and harnesses the power of word-of-mouth, which is much more effective than traditional advertising. Getting users to share your content gives it the patina of legitimacy missing from advertising. Search also helps share your content. Hence, your exposure strategy consists of:

  1. SEO (search engine marketing) to get found in organic search
  2. Content marketing – to create content worthy of sharing
  3. Building a community – who shares as part of the tit for tat of the community

Discovery

Once prospects find your site, the trick is to keep them there and keep them coming back. Recommendation agents are particularly good at helping visitors discover suitable products. Amazon is probably the granddaddy at this with their simple recommendation agent that recommends other books viewed by folks who bought the book you’re viewing. Netflix has a more sophisticated recommendation agent that finds movies based on your rating of movies you’ve already watched. Check more here.

The exposure and awareness stage of the online marketing funnel is where the message you want to deliver to your consumer begins.

5 Steps to Building Your First Online Sales Funnel

As an entrepreneur, you understand marketing’s importance: Without marketing, your business would eventually fail due to the absence of new customers. Therefore, if you haven’t already put time and effort into this mission, now is the time to start; and one easy way to start is the utilization of a sales funnel.

Now, here are the five steps to follow to construct your own simple online sales funnel.

1. Create a great landing page.

Your website’s landing page is the first impression potential customers will instantly have of your business. Therefore, take time to make sure that it looks great. A good landing page will also encourage visitors to sign up for some sort of list, or subscribe to the website. This gives you that all-important contact information, which becomes your first line of communication.

2. Present a front-end offer.

The next step is to present potential customers with the opportunity to buy a product or procure your service. “When constructing your main front-end products and associated upsell offers, you should be engineering them with the additional mindset of . . . how will this help create more desire for the next [backend] offer [you’re] going to present them with,” explains Todd Brown of MarketingFunnelAutomation.com. Read full article here.

Online Marketing Funnel Can Converts Into Leads

An online marketing funnel is a way for you to put all your online marketing efforts into a proven system that funnels the masses into a prospect or lead, and then eventually a paying customer or even team member. Online Marketing Funnel is a great way to view everything you do online. The online marketing funnel will make you money while you sleep.

An online marketing funnel is a comprehensive give and take of information between the brand and their audience. In its simplest form, an online marketing funnel can consist of a capture page and an email autoresponder. Our online marketing funnel will turn the visitor into potential leads not just web visitors, call us here: (951) 286-1195. Your online marketing funnel is the perfect way to brand yourself not anyone else!
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