Content Marketing Is About Information!
Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. Content is the practice of creating and distributing content that is entertaining, informative and helpful to potential customers. Content is a strategic solution to a strategic problem.
The primary goal of content marketing is providing your readers and leads with quality information. Because content is all about storytelling and humans have told stories for as long as they could speak. Metrics to determine the success of a content marketing are often tied to the original goals of the campaign.Content marketing is about attracting an audience to an experience (or destination) that you own, build, and optimize to achieve your marketing objectives.
When it comes to marketing strategies, content marketing has just been crowned king, far surpassing search engine marketing, public relations and even print, television and radio advertising as the preferred marketing tool for today’s business-to-business entrepreneur.
Late this summer, HiveFire, a Cambridge, Mass.-based internet marketing software solutions company, surveyed nearly 400 marketing professionals about the state of the business-to-business, or B2B, market, and discovered that marketers are retreating from traditional marketing tactics such as search marketing and have made content marketing the most-used tactic in their brand-enhancing tool box. Fact is, according to HiveFire’s B2B Marketing Trends Survey Report, twice as many B2B marketers now employ content marketing as they do print, TV and radio advertising, according to the survey.
So what exactly is content marketing? It’s the creation and publication of original content — including blog posts, case studies, white papers, videos and photos — for the purpose of generating leads, enhancing a brand’s visibility, and putting the company’s subject matter expertise on display. HiveFire’s researchers found that an impressive 82 percent of B2B marketers now employ content marketing as a strategy in their marketing programs. See more here.
The purpose of content marketing is to help the company to create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchase products from the company in the future.
What traits are essential in a quality content creator?
The five characteristics that we look for when hiring new content creators include:
- A high level of curiosity and breadth of interest areas. Because we work with such a diverse group of clients that operate in many different niches, it’s important for our team to have general understandings of many different topic areas. We basically look for people who are happiest getting lost wandering the Internet for hours on end.
- Having an analytical mind with proven experience in data analysis. Data increasingly lies at the heart of some of our most interesting content executions. Someone with a background in data analysis, who is able to parse out the interesting story from a sea of obscure data, can often create content that is not only fascinating but inherently newsworthy.
- Being an expert in Internet sleuthing and Google-fu. Finding obscure information or trending stories is essential in being good at coming up with story/content ideas that have not yet been fully explored online. Those who are best at finding these hidden gems have a significant advantage. Check more here.
Digital content marketing is a management process that uses digital products through different electronic channels to identify, forecast and satisfy the content requirements of a particular audience.
oday we’ll be taking a look at four unexpected benefits of content marketing. We’ll go over how these tangential content benefits can help you grow your business, and outline some things you may want to consider before launching your next content marketing campaign.
Content Marketing Benefit #1: Heightened Brand Affinity
One of the most beneficial bonuses offered by content marketing is increased brand affinity, in which consumers feel passionately about and share the values of a company or brand.
Brand affinity is the Holy Grail for marketers. Individuals with high brand affinity aren’t just into your products or services – they’re into you as a brand in a major way. They love what you sell, frequently tell their friends and family about how great you are, and will vouch for your products without any prompting or coercion whatsoever.
In short, customers with high brand affinity are your superfans, and they’re arguably your most valuable customers.
And when it comes to prospects, the ones who feel an affinity for your brand will be much more likely to become a customer if they’ve already learned about you through your content. We’ve seen that click-through rates are dramatically higher when you look at audiences who know your brand well. Read full article here.
The Return On Investment For Content Marketing Can Be Phenomenal
The benefits of content marketing are after all far-reaching and mostly intertwined. Intelligent Content can help establish your business at the top of your game within your niche. Content marketing can produce solutions potential customers are seeking.
A good content marketer knows that content can help their company achieve their goals. Of course, generating revenue is a key goal for many marketers, and content marketing can be a powerful driver. Content marketing can only succeed when you keep your audience first in your mind, call us here: (951) 286-1195.