Using Call Tracking Can Benefit Your Business In Murrieta!
Using call tracking is also a great companion for your SEO, so let’s take a look at the benefits. An application of call tracking is to monitor the effectiveness of advertising campaigns by comparing tracking reports before and after. Using call tracking is the process of measuring the impact of the marketing effort on lead generation and sales.
One of the biggest reasons that call tracking is implemented is for campaign attribution. Using call tracking is the tool you need to get a full understanding of your online (and offline) efforts. The definition of call tracking is a system that allows marketers to measure the value of inbound calls driven by their marketing efforts.
Using call tracking will give you access to the lead report where you can learn more information about how potential customer is reaching your business and the type of clients your business is converting.
Over the past few years I’ve read several blog posts and local SEO articles warning about the use of call tracking numbers. The headlines of these pieces range from a general warning like “Be Wary of Call Tracking Numbers in Local Search” to more expressive headlines like “Why Call Tracking Numbers in Local SEO Make Me Angry”. Still others purport to give you “The Truth” on call tracking for local SEO.
So, why all the fuss about call tracking and local SEO?
First, because call tracking is seeing widespread adoption by data-driven SMBs and their marketing agencies; and second, because certain companies have used call tracking in ways that can be risky to local SEO visibility.
Why is call tracking being adopted by data driven marketers?
Working in local SEO for the past several years I’ve seen call tracking become the most valuable means of measuring a local search campaign’s effectiveness. Click-to-call functionality on mobile devices is behind the recent surge of inbound phone calls to local businesses across North America. Scores of surveys and studies show that customers are calling local businesses directly from search results and directories, without ever visiting the business’s website. Check more here.
Call tracking is a technology which can enable the pay per call, pay per minute or pay per lead business model, allowing the tracking of phone calls to be associated with performance-based advertising such as Google AdWords, and SEO Services.
We often come across companies that want to use call tracking numbers. While we understand the importance of being able to track where your leads are coming from, this could cause problems with consistency, especially if you are using different numbers for different sites across the web. Listing consistency is extremely important because it makes up almost 50% of ranking algorithms. We realize the important of call tracking, so this is the proper way to implement call tracking.
5 Steps to Effectively Using Call Tracking for Local Search
1. Get a call tracking enabled phone number: One way to do this is to port your existing business phone number over to a call tracking provider. This option is great for established businesses that have already done a lot of work on NAP consistency across the web. Another way to do this is to choose a phone number with a local area code from a call tracking provider. This option is great for new businesses or businesses that already have messy NAP data across the web.
2. Forward all calls from your call tracking number to your business line: Add a “destination number,” which is the receiving line that the call will get passed to. This should be your business line. Read more here.
The major benefit of using call tracking is that it can help you better understand your potential clients and better understand which marketing strategies are working for your business.
Call tracking is nothing new, but it can often be overlooked with all the set up options available for an online marketing campaign. Call tracking is an absolute must in terms of quantifying PPC or other paid initiatives, but let’s forget the obvious for a minute and look at some of the other benefits call tracking can provide.
I recently had a franchise client implement call tracking across hundreds of their individual store’s PPC campaigns in order to better measure performance. The initial results were eye opening for the client as the volume of leads coming from the tracking numbers was unexpected. However, after listening to a few of the recorded calls the attention started to quickly shift to the poor customer support and sales skills that these callers were receiving from the actual store owners
Similar to the customer service benefits, these calls also provide a great resource to train and improve a company’s sales practices. This is especially important considering incoming calls from a PPC campaign are highly pre-qualified and have high purchase intent. Mining the call tracking data for calls that might have veered off the script or seemingly went from a for sure sale to a lost sale can be valuable tools for any sales force. See full article here.
Using Call Tracking Can Help Efficiently Recapture Business
Using call tracking is of utmost importance for companies having a good part of their conversions or leads gained via phone calls. The pros of call tracking are myriad, and marketers in the financial sector can easily benefit from incorporating this technology into their marketing current strategies. Using call tracking can help you accurately prove ROI to yourself, your investors, and your boss.
However, call tracking can offer you additional powerful insights and information on your customer base, allowing you to understand your target audience like never before. Using call tracking can help you figure out what campaigns are working and which ones are falling flat. Want to learn more about how call tracking can enhance your marketing strategy, contact us here: (951) 286-1195.