How Can Call Tracking Benefit Your Small Business?

A Call Tracking Is The Foundation Of Performance Management In Murrieta!

How Can Call Tracking Benefit Your Small Business? Call tracking is a technology which can enable the pay per call, pay per minute or pay per lead business model. And allowing the tracking of phone calls to be associated with performance-based advertising such as Google AdWords, SEO Services, Display and Electronic Direct Marketing, and supplying additional analytic information about the phone calls themselves. Call tracking is also a great companion for your SEO, so let’s take a look at the benefits

An application of call tracking is to monitor the effectiveness of advertising campaigns by comparing tracking reports before and after. Phone call tracking is the missing piece of the marketing analytics puzzle, allowing marketers to alleviate attribution blind spots and better understand their audience by analyzing which digital and offline marketing tactics are causing customers to pick up the phone and call.  Call tracking is a service which tracks every call and all the details of those calls that come into certain phone numbers.The foundation of keyword-level call tracking is a pool of telephone numbers that belongs exclusively to your business and one of our most advanced and useful features.

What is Call Tracking for Small Business & How Does it Work?

How important are phone calls and offline analytics to your small business? As technology advances and we adopt new ways to connect with customers, gathering offline analytics might not seem like an essential part of your marketing efforts. But any business that receives phone calls from customers should be tracking and analyzing those calls and the campaigns that drive them–after all, for many small businesses, phone calls are the most valued type of lead.

But how do you track and analyze that phone call data? How do you find out which marketing or advertising campaigns drove customers to call? With call tracking, of course.Over the past several years, call tracking software has made its debut into marketing departments across the globe. Call tracking provides detailed analytics about the phone calls that come in to your business. Those analytics can How Can Call Tracking Benefit Your include:

  • Keyword level tracking
  • Visitor tracking
  • Multichannel call attribution
  • Campaign level tracking
  • Call analytics
  • Email notifications
  • Integration with WordPress, Salesforce, KISSmetrics, etc.
  • Interactive phone menus. See more here.

In reality, call tracking is an entire system of tools that can help organizations fine-tune their marketing efforts, sales performance, customer service, and more.

4 Reasons Why Phone Calls Are Still Important For Business

During recent decade online shopping showed skyrocketing growth… The success of giants like Amazon and Alibaba is overwhelming, even as niche players are at liberty to use creative strategies in gaining their fair share. With that in mind and assuming other sources of leads to be dead, most businesses see the future of their marketing activities in the web only. However, they are completely wrong.

1. People went mobile
As the recent studies show, the widespread use of cell phones and increasing share of smartphones make people much more likely to use click-to-call and search for phone numbers in web ads than ever before.

2. Customers prefer verbal interaction with businesses
Now we have a lot of new ways to communicate with customers: social media, help desks, online support systems. Still, a lot of clients are not common with them and prefer directly talking to support. Communication over phone is the easiest and fastest way to provide good and effective customer service. It becomes much more convenient in urgent situations, when customer needs support right at the moment.

3. When customers call they surely want something
According to our own research at Ringostat, more than half of e-tailers’ transactions are made by phone, reaching 100% for some business models. Inbound phone calls are the huge source of customers and sales, yet underrated. Why does this happen, really? Read more here.

The main benefit to using call tracking is the knowledge and analytics you get and ability to listen to your customer firsthand.

Call Tracking and Recording: 3 Ways Your Small Business Can Benefit

Small businesses represent the majority of businesses in the United States, with estimates ranging from 90-98% of all businesses. With tough odds working against them and a sea of competitors, every small business needs to find its competitive advantage. For many, a vanity phone number might be that advantage. It can act as more than just a powerful advertising tool and help small businesses thrive. One of the little-known, yet most beneficial advantages that a vanity phone number can provide a small business is the ability to track and record calls.

3 Major Benefits of Call Tracking and Recording

A core benefit of vanity numbers is the call tracking/recording function. These are three ways it can benefit your business:

1. Detailed Call History
Irganized records of every call you make or receive from a customer are kept. This database can be a small business’ greatest asset because the more you know about your customer, the better service you can provide them. This database can include information like where they’re calling from, their call history, and any information you learn from them during your calls.

2. Improve Your ROI
Every business needs to keep their costs low if they want to succeed, or better yet, earn a profit. Finding affordable ways to run your business can be challenging because too often, low costs translate to low quality returns. When it comes to vanity numbers, this is definitely not the case. Vanity numbers can be shared and used locally, keeping the price affordable and the investment quality the same. Read full article here.

Call Tracking Is A Great Feature That Can Give Your Business

In a market where the existence of call tracking, let alone the true benefits of call tracking are still largely unknown, Google has added their considerable clout to raise awareness. The bottom line of all online marketing campaigns is conversion and conversion will be properly tracked if mechanisms like add call tracking are put in place.WordPress plugins for call tracking are great because it allows you to set up the plugin and then you have those numbers showing up automatically without having to speak to an engineer or somebody on your development team to make sure that happening for you.

The benefits of good ad call tracking are immense, but obviously, there are many things you need to plan on before diving in. Organizations that have initially ignored the importance of call tracking are usually surprised by the enormous amount of insight they have been missing when they begin tracking call metrics.  Call tracking can be done at a very basic level so you can get a sweeping view of where your calls are coming from, or you can set up advanced call tracking so you can see results at a granular level, call us here : (951) 286-1195 for more information.


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