A Call Tracking Is Also A Great Companion For Your SEO
A call tracking is a process of determining how callers found your business. One of the biggest reasons that call tracking is implemented is for campaign attribution. A call tracking is a system that allows marketers to measure the value of inbound calls driven by their marketing efforts.
A call tracking is available for all types of incoming PSTN and VoIP telephone lines. Call tracking is the process of measuring the impact of a marketing effort on lead generation and sales.The first and most obvious benefit of call tracking is the ability to listen to your customer firsthand.An application of call tracking is to monitor the effectiveness of advertising campaigns by comparing tracking reports before and after.
There has been a great deal of discussion about SEO and call tracking lately. Several local marketers have written articles decrying call tracking, saying that it hurts SEO. Other local marketing experts have written rebuttals, stating clearly that call tracking does not hurt SEO when it is deployed correctly.
What is Call Tracking?
Call tracking is a way for online marketers to track which sources, campaigns, and keywords generate phone calls. Hundreds of thousands of marketers across the U.S. and Canada use call tracking to close the loop on their marketing ROI calculations. Some of the biggest companies in the world use call tracking to measure the effectiveness of their PPC campaigns, SEO efforts, and retargeting. These companies value call data significantly. They spend a lot of money on it.
Marketing agencies also use call tracking. They use it as a way to prove their worth to their clients. It is especially popular among agencies that do PPC and SEO work. Check more here.
Phone call tracking is the missing piece of the marketing analytics puzzle, allowing marketers to alleviate attribution blind spots and better understand their audience by analyzing which digital and offline marketing tactics are causing customers to pick up the phone and call.
Not only is call tracking incredibly easy to implement, it also saves our clients a ton of money. We’ve even created an infographic that details how one client saved 438,000 dollars in lost revenue with call tracking and analytics. The real question isn’t “how much time is this going to cost me?” Instead, you should ask yourself how much money you are losing without call tracking.
Why You Can’t Afford to Ignore Call Tracking
If you’re not using call tracking then your marketing is suffering from a massive blind spot. You are working with incomplete data, which makes it impossible to choose the best marketing channels for your business goals. If you are not tracking the online and offline marketing activities that are producing phone calls then you are wasting both your time and your resources. You won’t be able to optimize your marketing ROI or phone sales performance.
The Convirza platform was designed to significantly reduce the time spent on collecting and analyzing marketing metrics. We essentially automate the call marketing optimization process by:
– Tracking the precise sources that are generating calls to your business
– Extracting valuable call metrics in near real time. See more here.
Call tracking is the process of tracking phone leads by inserting a tracking number in your paid ads, emails, landing pages and website to see which of your marketing efforts are producing results.
Luckily, there are tools available to advertisers to track these phone calls (which I’ll get into later) and make smarter marketing decisions, but how do you know if it’s worth the headache? Are phone calls actually that critical to your business model? If you fall into one of the 10 industries below, then the answer is YES!
1: Home Services
Think plumbers, painters, landscapers, cleaning services, flooring, windows/door installation, you get the gist. If your line of work falls under the home improvement category, you should absolutely be tracking calls because you likely receive a growing stack of them each day. Imagine your prospect needs to install a new sink: they probably search for “sink installation service” or “plumbing service” on Google, click a few ads to compare (keep in mind they may not even realize the results they click are ads), and then called up the service of choice to schedule a time to complete the installation.
#2: Dental & Cosmetic Surgery
Back in college a girlfriend of mine from Hawaii chipped her front tooth on a beer bottle. And I’m not talking about a small chip. Let’s just say it was bad and noticeable. Understandably, she was in a hurry to get this dealt with, but with her dentist being in Hawaii, she wasn’t able to travel from Connecticut to see her. Read full article here.
PPC And A Call Tracking Are A Perfect Match For Each Other
A call tracking is often a small price to pay for a significantly bigger picture of your digital marketing efforts. Setting up the first kind of AdWords call tracking is just adding call extensions to your ads and enabling call reporting. Those not using call tracking are signing on to enjoy those benefits and to avoid being left behind.
A call tracking is a complete analytics tracking service with integrated call tracking capabilities. Call tracking is one part of a comprehensive marketing strategy that yields effective, real-time, and accurate information. The benefits of good call tracking are immense, but obviously, there are many things you need to plan on before diving in, contact us here: (951) 286-1195.