How Important Is A Call Tracking in Online Marketing

A Call Tracking Can Help You Improve Sales In Murrieta

How Important Is A Call Tracking in Online MarketingA call tracking is also a great companion for your SEO, so let’s take a look at the benefits. An application of call tracking is to monitor the effectiveness of advertising campaigns by comparing tracking reports before and after. Call tracking is the process of determining how callers found your business.

One of the biggest reasons that a call tracking is implemented is for campaign attribution. The definition of call tracking is a system that allows marketers to measure the value of inbound calls driven by their marketing efforts. Call tracking is the process of measuring the impact of a marketing effort on lead generation and sales. Phone call tracking is the missing piece of the marketing analytics puzzle, allowing marketers to alleviate attribution blind spots and better understand their audience by analyzing which digital and offline marketing tactics are causing customers to pick up the phone and call.

The Importance of Call Tracking to Online Marketing

The world of marketing has changed significantly, and the reason for that can be attributed to the Internet. Thanks to social media, advertising mediums like Google Adwords, and mobile devices it has become a marketing space that you simply can’t ignore. In fact, it’s extremely vital that you now have at least some kind of online marketing campaign. That being said, you cannot forget about traditional platforms and mediums.


That’s exactly where call tracking comes in, and more specifically website call tracking. There are situations where a marketing medium will direct customers to call you. Furthermore, there are usually different avenues leading them to call. With multiple sources, it’s important that you are able to assess and understand where a majority of calls are coming from.


Call tracking is a very important element of a successful online marketing campaign. Knowing where leads come from and how many have been generated is just as important as knowing how much traffic your business website has, or how many successful clicks a particular advertisement has garnered. This is all data and information that can be used to hone a marketing strategy, and more importantly it can be used to understand your customer base. Check more here.

Call tracking is the process of tracking phone leads by inserting a tracking number in your paid ads, emails, landing pages and website to see which of your marketing efforts are producing results.

How to Integrate Inbound Call Tracking With Online Analytics

Why Call Tracking Is Crucial for Marketers

A recent comScore study commissioned by Google concluded that 63% of website visitors completed their purchases offline. Think about that — it means that a majority of website visitors who make purchases start the process on one side of the data wall (the data-rich, web-based side), then end the process on the other, whether it’s in a brick-and-mortar store, or on the data-poor, phone-based side.

How Does Call Tracking Work?

There are a number of new tools that allow marketers to implement call tracking. Here’s a typical process for setting up and using it:

First, you’ll need to set up the app by following steps like the ones below:

  • Install the call tracking app. (HubSpot users: Check out the Invoca integration here.)
  • Install a simple piece of javascript to your website (a one-minute job); then tag the phone numbers on your site that you want to track.

Once these two setup steps are done, you’re ready to track calls. Here’s how that typically works:

  • When a new prospect comes to your site after the javascript and tags are set up, they’ll see a new phone number.
  • When the prospect calls the new phone number, your call tracking app should be begin tracking the caller. Read more here.

The major benefit of call tracking is that it can help you better understand your potential clients and better understand which marketing strategies are working for your business.

5 Benefits of Call Tracking for Your Business

Online marketing and analytics make it possible to measure data and optimize your campaigns, but one form of leads is often overlooked — phone calls. If your marketing team is tracking the performance of your website and pay-per-click landing pages, it’s crucial to put a similar tracking program in place for incoming phone calls.

5 Benefits of Call Tracking

1) Evaluate Your Marketing Campaign

Data from call tracking makes it much easier to monitor and quantify the success of your marketing campaign.

Unique, trackable phone numbers offer a clearer picture of which ads are producing the most profit. Measurable metrics from call tracking include:

  • Volume of calls
  • When and where the calls come from
  • Length of calls
  • PPC landing page performance
  • Conversion rate

The information available from call tracking can also help you measure the effectiveness of your sales and marketing team. By examining who converts the most leads, you’ll have a valuable yardstick to measure the success of your staff and learn from their performance. See full article here.

Using A Call Tracking To Enjoy Those Benefits & To Avoid Being Left Behind

A call tracking is a simpler process than many people are led to believe. Setting up the first kind of AdWords call tracking is just adding call extensions to your ads and enabling call reporting. Marketers that use session-based or keyword call tracking are able to determine the organic keywords that lead to a phone call.

In fact, as far as marketing analytics tools go, a call tracking is a very straightforward and easy-to-implement process. Call tracking is the tool you need to get a full understanding of your online (and offline) efforts. The benefits of good call tracking are immense, but obviously, there are many things you need to plan on before diving in, call us here: (951) 286-1195.

Related Articles:
Facebook Conversion Tracking For Your Local Business
The Uniqueness Of Local Business Marketing

Leave a Reply

Your email address will not be published. Required fields are marked *