Local Online Marketing – Google Places, Optimize Your Google Places Business Listing

Google Places Business Listing In Murrieta!

Local Online Marketing - Google Places, Optimize Your Google Places Business ListingAll in all, spending approximately 30 mins setting up your Google Places Business Listing is well worth the time! A top Google Places business listing is the quickest and most cost effective return on investment for any internet marketing campaign. The Google Places Business Listing can appear in search results, like Google and Google Maps and most recently, in search results.
Relevance, as it pertains to a Google Places business listing is how well a local listing matches what someone is searching for. If your Google Places business listing is optimized, your business can appear above the actual website results on the front page of Google, giving you first priority on the front page.Creating a Google Places business listing is easy, just take your time, think about your keywords and the message you are trying to get across and then keep it updated and before you know it your Google Places business will start to appear.

If the majority of your client base is local and your bulk orders or a great part of your income rely on getting the word around in the vicinity of your business then getting a Google Places Business Listing is highly recommended.


Whether you’re the owner of a small business or a large corporation, you’re likely a bit familiar with “claiming your business listing on Google.” You’ve received phone calls about it, emails about it, and solicitations from companies that can help you claim your Google business listing. You know you should have a Google listing, but you’re not really sure why or where to start.

Recently, I’ve had a couple clients ask me these very questions. What is this Google My Business page? Why do I need it? Isn’t my website enough?


Having a website is definitely a great first step to building your online presence. However, building a website is similar to building a storefront. If you spend time, money, and resources on creating an amazing store, you’re going to want to spend some time, money, and resources on building the “roads” to get there. Consider your Google My Business listing one of those roads. Additional “roads” to your website include pay-per-click and general search engine optimization. See the graphic below to understand the roads I’m referring to. See more here.

Having an optimized local Google Places Business Listing is is also a great way for small businesses without a website to break into the online world and to be included in search result pages.

Why Google Places is Important for Business

If your business has an actual physical location, then one of the first things you need to do to promote your business is to use Google Places. This service enables you to get listed on Google Maps. It sounds so simple, but the benefits are profound.

Here are some reasons why Google Places is so important for your business:

1.It’s cheap. All you need is a little bit of time and effort to set up your business profile, and that’s it. There’s no fee to use this service, because it’s a free service offered by Google.

2.It gives you an online presence. If you have a small business and you don’t have a website of your own just yet, then your Google Places listing can function as your website.

3.You can provide information about your business. You can put your business name, description, phone number, and location on your listing. It’s very much like being listed in the Pages except that the listing is on the Web. Check more here.

The best-kept secret of claiming your own Google Places business listing is the ability to log in and see how many people are viewing your page and where the searches are coming from.

Five Ways To Improve Google Places Page Ranking

But recently I’ve been asked a lot by local business owners about how to improve their Google Places rankings. Once you have optimized your Place page, it comes down to five things which I am about to explain.

#1 – Business Listings

Getting ranked high within Google Places comes down to Google verifying that your business is real. It does this by determining how often your business name, address and phone number (NAP) is cited or listed on the internet. It’s the exact same as how backlinks act for search engine optimization. The more you have, usually the better your search rankings will be. The easiest way to get cited or listed is to submit your business to local and national business directories. We offer a service of listing your business in the top 25 directories you are not listed in. Learn more about our citation building service.

#2 – Consistent NAP

The way your business NAP is listed in these directories, on your websites contact page and within the Google Places page must be consistent and up to date. Here’s how to ensure your business NAP is consistent across the web. Google website crawlers will get confused should you have a different NAP listed on various directories. Read full article here.

Google Places Business Listing Is A Must For Your Business

You will need to make sure you understand what a Google Places Business Listing is, where they appear, and that you have claimed your listing properly before branching off into the more advanced concepts. A Google Places business listing will help the people who live in your area to find your business on Google whenever they search online for local businesses. Your Google Places Business Listing will contain vital information on Your business, such as hours of operation, coupons, special offers, contact information, and even interactive maps and driving directions.
Getting a business into Google Places is free, and like the organic results, optimizing a Google Places business listing can improve the rankings and performance of the listing in the Google local results. Your Google Places business listing must have complete and correct access information, including maps and driving directions automatically, call us here: (951) 286-1195. The more locations these are listed on the internet, the higher possibility of the Google Places Business Listing will become important and possibly be listed higher amongst the other listings for that area.

Related Articles:
Updated Google My Business Guidelines
Google My Business Adds New Photos Insights

Leave a Reply

Your email address will not be published. Required fields are marked *