Updated Google My Business Guidelines

The Google My Business Guidelines In Murrieta!

Updated Google My Business GuidelinesGoogle My Business guidelines are filled with things you should never do. Google My Business is the newest and fastest way for businesses to effectively manage their line brand presence through an all-in-one Google interface. Google My Business guidelines is an exciting opportunity that is brimming with useful benefits, no matter what kind of small business you run.

Google My Business guidelines are Googles new unified interface designed to make life easier for local businesses as well as brands to be better found by Google. The increased visibility that Google has placed on Google Local listing results on mobile has meant that Google My Business guidelines are essential for local SEO. Google My Business is a free marketing tool that connects customers with businesses.

The Google My Business guidelines have a very long list of things you shouldn’t do, but some offenses are much more serious than others.

Why is Google My Business So Important for SEO?

Understanding the algorithm and ranking factors for Google My Business (formerly Google+ Local and Google Places) is every bit as challenging as try to get your head around the core Google Search algorithm.  The small business community’s fixation on this platform is understandable, since Google My Business is so important to local search results. In fact, 69% of searches involve a specific location.

When a search is preformed that has a local focus, the local search listings are the ones that dominate local SERPs. In most cases, these local listings will be accompanied by balloon markers for the lucky few, along with their addresses and phone numbers. Google also displays a map that points to each business highlighted in the actual search list.

Optimizing Google My Business

Much like the content on your website and blog, the information you use for Google My Business can be optimized. By keeping the information consistent across this page, as well as one other third party directory listings, your site will be recognized as an even more reputable business, which will pay off in terms of traffic and search engine rankings. Read more here.

Google My Business guidelines have been updated with more detailed instructions for listing the address of a service-area business or virtual office.

The New Google My Business Policy Guidelines: What Marketers Need to Know

If you’ve visited the Google My Business policy guidelines page recently, you might have noticed that Google has made a number of updates. While many of the changes expand upon rules already in place, marketers and SMBs should take note as there is more clarification around some of the previously murky topics. That said, there is still some murkiness. To help simplify the “Googlespeak,” SIM Partners put together a list of the top 10 takeaways and our interpretations of how marketers can apply the changes to listings. We count down from the most widely applicable and (relatively) straightforward, to the more nuanced.

1. Geo-modifiers are NOT allowed in the business name.

Google has been enforcing this more stringently, but now it’s 100 percent clear on paper that location/address, directions, or containment information (e.g. “Chase ATM in Duane Reade”) are not permitted.

2. Use the fewest number of categories you need to describe your core business.

Google is further cracking down on the use of categories as keywords and asking you to trust that it will rank your business for relevant searches. According to the guidelines, ‘when you select a specific category like “golf resort. Check more here.

Google My Business guidelines have been updated to include fewer category selections and a crackdown on adding descriptors to business names.

How To Optimize Your Google My Business Page For Success

Optimizing your Google My Business Page is the very first step that we at TheSiteEdge take to begin a business’s Local SEO campaign. A lot has changed since last year and 2016 will present an even further need to make sure your Google business page is completely filled out both accurately and creatively.

With Google dominating the local search engine market with a 65% share, it’s more important than ever to make sure your business stands out in results.  Google My Business gives local businesses that opportunity to show searchers what their business is all about. That’s why it’s so important to make sure your Google My Business page is accurately completed. It’s so simple to do, but people still tend to get it wrong. Let’s take a look.

Access Your Google My Business Dashboard

I’m going to assume your business already has their business verified, so I won’t go into that, but if you want exact steps on how to verify your business visit google’s help page here.

The Google My Business Dashboard gives you all sorts of insights such as impressions and traffic within the last 30 days, Reviews left for your business by customers, and gives you the ability to share on your attached Google + account and Youtube accounts. See full article here.

Google My Business Guidelines Can Help Your Business Shine And Stand Out

Google My Business guidelines are more important than ever for small businesses to get found in a local search and get ratings from customers. Google My Business guidelines can deliver amazing results for business owners that have a local place of business. Much like the content on your website and blog, the information you use for Google My Business guidelines can be optimized.

Google My Business guidelines can connect your business with customers on the other end of those searches. Google My Business guidelines can play a central role for any business determined to be the number one in their town or area. Advanced features of Google My Business guidelines can give your business a much more professional look, you may call us here: (951) 286-1195.

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