Citation Listing For Your Local Business

Citation Listing For Murrieta Business

citation listingA business citation listing is essentially a profile for your business that includes basic information such as name, address, phone number and other basic information. In addition to providing contact information, a citation listing can also provide direct links to a company website.

To be a simple as possible, a citation listing is your business listed on another website and this other websites information about your business gets listed in the search a customer is doing for you.

Links and listings on directories are also known as citations, a citation listing is basically a link or a reference to your business with you business address on the same page.

A citation is an online reference to your business’s name, address and phone number (NAP). Like links to your website, Google uses them when evaluating the online authority of your business. Unlike links though, citations don’t need to be linked to your business’s website in order for you to be credited for them. So, having your NAP listed in plain text is fine.

A partial citation is one which includes only part of your NAP – maybe your name and phone number or name and address. This is better than nothing, but not as beneficial as a full citation. A full citation is one which includes your business’s complete NAP. It doesn’t matter how that information is visibly listed (horizontally or vertically), so long as it’s all there. This is an example of a full citation:

SEOmark, 34 Links Drive, Birmingham, West Midlands, B91 2DL (0330001152)

For a citation to help with your local SEO strategy, it’s important that it exactly matches the NAP on your website and on your Google+ Local page. What format you choose for your citations isn’t important, but picking one format and sticking with it is. You need to be 100% consistent in the name (abbreviations? Ltd?), address (suite number? floor?), and phone number (+44? spaces or no spaces?) used when building citations. Read more here.

Google can understand your business exists, is legitimate and that what you say about your business is true and accurate by allowing Google to corroborate what is said about your business from multiple sources.
Here we see local search results, characterised by the balloon icons and the address or location of the business appearing next to the listing.

What is a Local Citation for Local SEO?

A citation is any mention of your business out on the web, with or without a link. It can come in various forms:

  • Company Name, by itself.
  • Company name & phone number.
  • Company name, phone number, & address.
  • Company name, phone number, address, & link.
  • etc.

Citation listing

Even just the phone number by itself can be a citation. Hat tip to Nyagoslav Zhekov. See his comment below.

A complete citation should include the company name, address, and phone number. A citation that does not include all three of these is sometimes referred to as a partial citation.

 

Why Do Citations Matter?

Citations are a key factor in local search rankings. Citation related factors make up 25% of the top twenty factors in David Mihm’s Local Search Ranking Factors.

In a recent presentation at LocalU Advanced in Baltimore, David Mihm presented the following breakdown of local ranking factors. He added a disclaimer that this is based solely on his opinion, but as one of the most prominent thought leaders in Local SEO, we take his opinion seriously around here. Read full story here.

Search engines want to provide their searchers with the highest quality and most relevant information possible. The more your business proves its relevance and that it can be trusted, the more likely and your business is to rank higher in the local search results.

 Why Citations Are Important to the Success of Your Local Business

Citations are a key component of the ranking algorithms in Google and Bing. Other factors being equal, businesses with a greater number of citations will probably rank higher than businesses with fewer citations.

Citations from well-established and well-indexed portals (i.e., Superpages.com) help increase the degree of certainty the search engines have about your business’s contact information and categorization. To paraphrase former Arizona Cardinals’ coach Dennis Green, citations help search engines confirm that businesses “are who we thought they were!”

Citations are particularly important in less-competitive niches, like plumbing or electrical, where many service providers don’t have websites themselves. Without much other information, the search engines rely heavily on whatever information they can find. Full article here.

The citation listing is very interesting.

Being close to the central business district of the town that you are attempting to rank in, having a strong website with lots of relevant content, even the categories you pick on your citation listing will all determine where you rank. In local SEO accurate and quality business listings are critical factors that impact your local rankings. Investing time in cleaning up inaccurate information, duplicate listings, and creating new listings can result in positive wins for many local businesses.

We understand that SEO agencies optimize their clients’ businesses through Local SEO strategies and that citation building is one of those strategies. If you want help with citations and the rest of your local visibility, Call us now: (951) 286-1195.

Related Article:

Google My Business Listings: Get Your Business Listed

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