Google AdWords Pay Per Click Advertising

A Google AdWords Are A Powerful Tool In Online Marketing In Murrieta!

Google AdWords Pay Per Click AdvertisingGoogle AdWords is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Google AdWords is highly scalable, which is why some business spends millions of dollars a year on AdWords advertising. Google AdWords is based on an auction system that rewards businesses who have high-quality ad campaigns with lower costs and better ad placement.

Google AdWords is extremely effective for many kinds of businesses, as long as they don’t waste their money on the wrong keywords, or write weak low CTR ads. Google Adwords is a paid online advertising product of Google where you have to pay when somebody clicks your ad. Put simply, Google AdWords is a marketplace where companies pay to have their website ranked at the top of a search results page, based on keywords.Google AdWords is an online advertising service in which advertisers pay to display brief advertising copy to web users, based in part on cookies and keywords predefined by the advertisers.

10 ALTERNATIVES TO GOOGLE ADWORDS

There’s no doubt Google AdWords is the leading PPC network on the web, which you should use first and foremost for your paid advertising. However, there are cases when you have to look for alternatives. There are three main reasons you might need doing that:

1)     You don’t get enough traffic from Google AdWords.

2)     It’s too expensive: the bids you pay per click are lower than the revenue per visitor you get. Though there are other ways to overcome this issue, like using displaynetwork only, misspelled or negative keywords, etc., still in many cases you just have to look for an alternative advertising platform.

3)     Your niche doesn’t match Google Adwords’ terms of services.

In this post I’ll give a short overview of second-tier networks you can add to your pay per click mix.

1.     Yahoo! Bing Network

As the name suggests, this is an ad network by the two other major search engines. Apart from Yahoo! and Bing, the marketplace features syndicated partner sites such as Facebook, Amazon plus networks like The Wall Street Journal Digital Network. As of February 2013, the Yahoo! Bing Network accounts for 30% of the online search share in the US. The main advantage of Bing Ads compared to Google AdWords is great support service: no automated reply templates, real people providing actionable tips to solve your problems. Bing Ads have lower prices compared to Google AdWords. Traffic is often lower than that in Google AdWords, yet it’s of really high quality. Read more here.

Conversion Optimizer in Google AdWords is a bid manipulation tool that manages bids at the keyword level with the goal of trying to drive as many conversions at or below an advertiser-specified cost per conversion (also known as Cost per Action, or CPA).

How Much Does Google AdWords Cost?

The cost of AdWords depends on several variables. In this post, I’ll explain how these variables will impact your ad spend, and demystify the concepts you’ll need to understand in order to set a realistic budget for your ad campaigns (and determine if you should use AdWords at all).

Here’s a high-level, TL;DR preview of what you’ll learn in more detail in this guide:

  • Google AdWords is based on an auction system that rewards businesses who have high-quality ad campaigns with lower costs and better ad placement.
  • You can exercise tight control over how your AdWords budget is spent using tactics like ad scheduling, geotargeting, and device targeting.
  • The average cost per click in Google AdWords is between $1 and $2 on the search network.The average CPC on the Display Network is under $1.
  • The most expensive keywords in AdWords and Bing Ads cost $50 or more per click. These are generally highly competitive keywords in industries that have high customer lifetime values, like law and insurance.
  • Giant retailers can spend up to $50 million per year on paid search in AdWords.
  • The average small business using AdWords spends between $9,000 and $10,000 per monthon their Google paid search campaigns. That’s $100,000 to $120,000 per year. See more here.

Search results displayed by Google Adwords are also called Pay Per Click (PPC) results because you shell out money for every click on one of your ads.

7 Definitive Do’s and Don’ts of Google AdWords Pay Per Click

Using Google AdWords or Bing Advertising can be one of the most efficient and most effective ways to drive highly targeted traffic to your websites and/or landing pages in a relatively quicker time frame than other digital marketing campaigns.

However, there is a cost involved as there is with other paid advertising campaigns. But the costs are far smaller compared to other advertising channels and you’ll be delivering highly targeted results that will reflect well on your bottom line and bring in a return on investment. With all this in mind, what exactly are the dos and don’ts of PPC to ensure that we spend our budget as effectively as possible.

DO:

  1. DO research relevant keywords thoroughly. By doing this you will gain the results that you want from your PPC campaign. There are several tools you can use to do this, including Google’s AdWords Keyword Tool.
  2. DO silo your keywords by match type. By siloing your campaigns by match type, and negative matching out the other match type from the campaign, you will be able to gain a better return/CPC but it also allows you to segment performance.
  3. DO make sure your ads are well crafted to attract the right audience. Since the ad copy is ‘customer facing’ this is what will drive them to click, so make sure it’s snappy and attractive. We want them to click through to our service or products after all. Read full article here.

Google AdWords Are An Obvious Choice For Many Businesses

When it comes to promoting a website, many of us imagine that organic search engine optimization (SEO) and Google AdWords are on opposite sides of the fence. Location extensions in Google AdWords are an ad extension that allows for advertisers to show their business address and phone number along with their standard Search Network text ad. Google Analytics and Google AdWords are two excellent tools to use on your website.

Google Adwords are also a cost-effective, the results-driven method of identifying what keywords and phrases your market are entering when searching on Google. For a small business, Google AdWords can be a hugely successful method of driving traffic, marketing your product and ultimately getting increased sales. Advertising on Google AdWords can be a great way to advertise your e-commerce store, for more ideas you may call us here: (951) 286-1195.

 

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