Google Ad Extensions – Improving Your Google AdWords PPC Campaign Results

Google Ad Extensions Is A Great Tool In Murrieta!

Google Ad Extensions - Improving Your Google AdWords PPC Campaign ResultsThe first thing to know about using Google Ad Extensions is that they are free to add to your campaign. Google Ad Extensions is the latest new feature to improve the performance of the AdWords Campaign. Google ad extensions is a powerful tool that keeps getting better.

One of the best things about Google Ad Extensions is that there is no additional cost to use this option. Google ad extensions are a great way to boost performance and get the most out of your search marketing efforts. Technically speaking Google ad extensions are snippets of extra information thats relevant to the business.Google Ad extensions are terrific because they give you, the advertiser, the ability to show more relevant information to users than just what is available to you within your ad copy.

The Complete Guide to AdWords Ad Extensions

What is an ad extension?

Ad Extensions are extra snippets of relevant information about your business that can be added to your AdWords text ads. These can include your business’ location, phone number, business ratings, and more (via AdWords Glossary)

There are two categories of Ad Extensions: Automatic and Manual Ad Extensions. It’s important to note that ad extensions don’t always show, so be sure to keep the most important information in your text ad.

Automatic Ad Extensions in AdWords

Automatic Ad Extensions automatically pull data from various sources to create an extension for your ad. Since you cannot control automatic ad extensions, we advise you use Manual Ad Extensions to replace automatic extension and control your ad’s messaging.

  1. Consumer Ratings Extensions are ratings generated from certified Google sources and Google Consumer surveys, usually shown with multiple categories scored out of 10. See more here.

Google Ad extensions are another way to augment your advertising campaign, and marketing managers should be aware of the boost that they can give to ad campaigns.

5 Ways Google Ad Extensions Can Improve Your AdWords Campaign

Some ad extensions are automated, which means AdWords automatically adds the extension information to your ad and these include click to call and automated calling, sitelink extensions. Other ad extensions are manual, meaning you can choose to customise your ads according to your own preferences. A full list of extension types can be found here.

Here are five ideas you can use to develop Ad Extensions that are just too good to be ignored

1. Sitelink Extensions

Google Adwords Sitelinks are additional links in your advert that will take prospective customers direct to a specific page on your website. In this example, we can see the online retailer Boots firing up sitelinks for specific products. These sitelinks selections could be a function of seasonality, shopping trends, or specific promotions.

2. Callout Extensions

Callout extensions allow you to include additional descriptive text in your standard text ads. You can include specific attributes about your business, products, and services that will show below your ad on the Google Search Network. They appear like sitelinks, but the difference is they can’t be clicked. So it’s best to think of them like additional bullet points, mere snippets of extra information to help entice searchers. Check more here.

Your return on investment (ROI) reliably improves when you are able to meet visitors needs more speedily, which is exactly what Google Ad Extensions are set up to do.

Search Ad Extensions – The Benefits of Ad Extensions

Search Ad Extensions

Search ad extensions let you show extra information in your ads. And using them in your search campaigns can make a huge difference in ad performance. Here’s why:

More to Work WithThe standard search ad doesn’t give advertisers much to work with. You have 130 characters for a headline, url and ad lines. That’s it. It’s not easy summarizing a product or service with that.

Ad extensions give you a bit more room to work with. Here are some examples:

  • Callout extensions let you add more descriptive text to your standard ad. You can show up to 3 callouts, each at 25 characters. It’s like adding a new line of text to your ad.
  • Sitelink Extensions let you display extra links in your ad. You can use 4 at a time. And with a recent AdWords update, you can display two ad lines with each sitelink. That’s like having 5 ads in 1.

Higher Ad Rank

Google determines Ad rank using a few factors. Ad extensions are one of them. Google expects ads that use extensions to have more of an impact on users. When calculating ad rank, Google factors this expected impact into their algorithm. Here’s an example:

  • There are 2 advertisers with the same keyword bid and quality score.
  • Advertiser 1 uses ad extensions, advertiser 2 does not. Read full article here.

Google Ad Extensions Can Be Very Useful For Your Business

Google ad extensions are an outstanding way for business owners to display additional information to customers such as phone number, address, coupons, and additional links to their website. Ensure that all Google ad extensions are enabled for PPC since this is necessary to be included in the Hotel Price unit. Google Ad extensions are the click-to-call buttons that are seen on Google paid ads.

Google Ad Extensions are a useful tool that allows companies to enhance their PPC activity by displaying additional information about the business or service being advertised. Google ad extensions are a great way to give potential customers more information about your business. Google Ad extensions can be used more significantly to boost click through rates, increase conversions and to reduce the costs per action, call us here: (951) 286-1195.

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