Google Ad Campaign Is Essential To Achieve Success
Google ad campaign is a group of multiple ads that accommodates within same budget and target location. Google ad campaign is highly recommended when you hold one of the following business concerns. Google ad campaign is a short-term goal that provides instant results as compared to organic search.
Google Ad campaign can fetch you the best leads for your business but when done with best strategies. A successful Google ad campaign can drive customers to your door. If targeted search engine advertising helps you do that, the money you spend on a Google ad campaign will be money well spent.When you are in hurry to bring your business up in the search engines then Google ad campaign is absolutely a perfect option.
“Why use AdWords” and “Does Google AdWords Work?” are pretty common keyword phrase searched on Google, which suggests that there are a lot of marketers and business owners out there who have heard about Google AdWords but aren’t sure if and how it can work for them. We believe that AdWords – Google’s enormously successful pay-per-click (PPC) advertising system – can work for almost any type of business.
1. AdWords Is Scalable
One of the trickiest challenges for any marketer is finding lead sources that scale – meaning, it doesn’t require five times the effort to get five times the leads. Google AdWords is highly scalable, which is why some business spend millions of dollars a year on AdWords advertising. If you create an AdWords campaign that is converting at a profitable rate, there is no reason to arbitrarily cap spend on that campaign.
2. AdWords Is Measurable
Compared to traditional marketing channels like TV and magazine advertising, online marketing is highly measureable, and AdWords PPC is one of the most measurable of online channels. It’s difficult to make exact measurements in SEO because you can’t always know what actions led to increased or decreased rankings. Then there’s the whole “not provided” fiasco. Social media can be equally difficult to measure. Check more here.
Creating a good Google Ad Campaign is not easy for any beginner because you are not sure how much money is required for the advertisement to get good amount of traffic that converts
If you are doing Pay-Per-Click Advertising for some time, you have probably figured that your Ad Copy plays a vital role in the success of your PPC campaign. Even after having your best keywords & a very compelling sales copy – your PPC campaign may fail. And among many reasons, the one that I’m going to elaborate on is your Ad Copy.
So here are 9 tips that you can consider while writing your next PPC Advertisement:
1. Be Specific: Don’t write a generic Ad copy for all your keywords. You should try to be as specific as possible, so that your Ad can deliver the right message to your customers. For example, if you are selling shoes and you have different types of shoes in your inventory – e.g. Mens shoes, Women’s shoes, Tennis Shoes, Walking shoes etc.; you should make few set of keywords for each of the different type of inventory that you have and then write compelling Ads for each of those set. The best way to do this is to have multiple Ad groups for your different set of keywords so that you can easily write specific Ad copies for the different ad groups.
2. Highlight your Unique Value Proposition (UVP): How different are you from your competitor? What makes your product or service unique? What benefit would the customer get after buying what you sell? – If you can answer these questions then hopefully you will get your UVP. Your Ad copy must highlight your value propositions. Your proposition must be something that your competitors either cannot, or does not offer. Read more here.
Well thought-out PPC or Google Ad Campaign can provide you an excellent return on investment and thus, you can experience high profitability through your business.
Regardless of whether or not you have money to invest in ads, I strongly believe every business should go through the process of setting up a Google AdWords campaign. Even if you never turn on the ads, I guarantee you will improve your overall marketing.
Benefit #1: Find Your Max Cost Per Sale
One of the most important steps in creating an ad campaign is to set your max cost per sale. Your max cost per sale is the most you’re willing to invest to acquire a new customer. In many businesses, this number will be at or above the initial transaction value because of repeat purchases. In other words, if you sell a $200 product or service, but each customer on average buys 5 more times, then you can likely afford to pay more than that first $200 sale.
Benefit #2: Identify & Locate Your Prospects
Do you know how your prospects shop for your product or service online? Do they start by searching in Google? Do they read articles, watch videos, or download white papers? Do they look for recommendations on social media? Clearly, you need to understand how your prospects shop online if you want to have any shot at targeting them via advertising. See full article here.
Google Ad Campaign Will Give You Invaluable Data To Feed Straight Back Into Your Website
Therefore, if you are in need of frequent sales then Google ad Campaign is necessary. With the right level of investment and a well-managed campaign, a Google Ad campaign can bring a huge number of new visitors and potential new clients to your company’s website, often with far quicker results and at a far lower cost than can be achieved with SEO. A Google Ad campaign will be a great solution to help connect people who are looking for healthy options for busy families.
Creating a Google ad campaign will expand your reach to thousands of additional, hard-to-reach, light TV viewers who prefer watching their video content on a laptop, tablet, or smartphone. Google Ad campaign will fetch your customers because these leads are already looking for your brand and are tied to your company. Want to know how well that Google Ad campaign is doing or what percentage of your visitors are new or returning customers, contact us here: (951) 286-1195.