Big Changes Coming to AdWords

AdWords Are A Powerful Tool In Online Marketing In Murrieta!

Big Changes Coming to AdWordsAdWords are the single most popular PPC advertising system in the world. Location extensions in Google AdWords are an ad extension that allows for advertisers to show their business address and phone number along with their standard Search Network text ad. AdWords can drive an enormous amount of traffic to your business.

To better understand what Google AdWords are, you first need to understand pay per click.  AdWords are the text ads that are displayed on the very top and on the right-hand side of the Google search results page. For a small business, AdWords can be a hugely successful method of driving traffic, marketing your product and ultimately getting increased sales.The traffic coming from AdWords are going to be people who do not know you from a hole in the wall, so they are going to have their guard up at first.

The keywords they use to find your website, their location, the devices they use, the times and days they search and other information obtained through AdWords can be extremely valuable.

Big changes to device bidding in AdWords: What could they mean for your accounts?

Anyone who runs PPC campaigns will be well aware that behavior varies across devices. Even if you don’t manage PPC accounts, you need only to think about yourself as a user (and what device you turn to for which actions) to appreciate the difference between mobile and desktop behavior.

Acknowledging these differences and adjusting your strategy and bids for mobile devices is vital for campaign success, and Google has recently announced updates which could have a huge impact on your accounts if used effectively. Here we’ll look at exactly what those updates are and consider what they could mean long term.

What’s changing?
Before enhanced campaigns were released in 2013, it was possible to create separate campaigns for each device you wanted to target. However, multiple versions of each campaign complicated things, and as device usage proliferated, Google simplified the situation with enhanced campaigns. With just one campaign for all devices, you set your base bids for desktop and tablet together and then were able to apply a bid adjustment to mobile (-100 percent to +300 percent).

Over the coming months, Google will be rolling out a change to enhanced campaigns that will allow you to set your base bids for any device and set bid adjustments for the others. Tablet has broken free of the shackles of desktop, and you get to choose which device is most important for your campaign and should thus act as the baseline. Read more here.

Adwords will provide you with that fundamental knowledge anyone working with Adwords needs and will help you avoid the many pitfalls that can befall poorly executed PPC campaigns.

5 BIG Changes Coming to AdWords: Everything You Need to Know

For a few years now Google has been making big announcements in the spring, and they’ve usually revolved around mobile – in 2013, there was the announcement of Enhanced Campaigns, which did away with the old best practice of creating separate desktop and mobile campaigns. Every year since then we’ve gotten more and more mobile ad types and features, and this year is no different.

1. New Local Search Ads to Appear on Google Maps
Last month, my colleague Erin Sagin wrote about Google’s announcement that Maps would be part of the Search Network moving forward, speculating that “we’re likely to see significantly more ads appearing on the maps platform.” She was right. Google had unveiled what it calls the “next generation” of local search ads. These new ads will appear within Google Maps (on the app as well as both the desktop and mobile versions of the site), as well as across Google.com.

2. Expanded Text Ads Get Double Headlines & More Characters
Google eliminated right side ads from the desktop SERP in February as a way to create a more unified Google experience across devices. Now text ads are about to undergo a significant change. With new, expanded text ads, headlines are about to get much bigger – advertisers will soon be able to have two 30-character headlines, up from a single headline of just 25 characters. In early testing, Google found this change dramatically increased CTR – by as much as 25 percent. Read full article here.

Adwords Are Very iImportant For Any Campaign

SEO and Adwords can and should be used together in your digital marketing strategy. No doubt about it, Google Adwords can be intimidating, but with a little extra planning, research, and understanding of what your market is looking for, you can make the most out of your advertising budget. AdWords will help you optimize your campaigns and avoid the common pitfalls most people get stuck in with AdWords.

You already know that Google AdWords can be an important tool for scaling your business, even if you’re new to PPC marketing. AdWords can work for any industry and any business no matter what the budget. If you would like to learn more about how Google AdWords can help your business, contact us: (951) 286-1195 today to schedule a call with our digital marketing specialists!

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