Insider Tips From A Google AdWords Strategist

A Google AdWords Strategist In Murrieta!

Insider Tips From a Google AdWords StrategistThe more optimized a Google AdWords strategy is, the more qualified the lead is that is generated from your ad clicks. A Google AdWords strategy is much like an investment portfolio. The right Google AdWords strategy can have a huge impact on your marketing ROI.

A Google AdWords strategy is how your business can secure and control its Page 1 positioning for your keywords. Phase one of developing a sound Google AdWords strategy is creating the right list of keywords for your business. A strong Google AdWords strategy can change the way you do business.An effective Google AdWords strategy is instead about using real data to drive your campaign expansion in a strategic, intelligent, and methodical fashion.

5 Reasons Your Business Should Use AdWords

If you’re unfamiliar with AdWords, it’s simply a pay-per-click service which allows you to create and run ads for your business. These clickable ads are then displayed in Google’s search results. By using the right keywords for your target audience, you’re already ahead because you’re reaching people you have an interest in your product or service.

1. AdWords is Measurable and Flexible

One of the main advantages that online marketing has over traditional marketing channels, like TV or print, is that it’s extremely easy to measure. However, it can be a challenge to effectively measure your SEO campaign since you can’t always get a precise measurement on what increased or decreased your rankings. Enter AdWords PPC. This is probably one of the best resources you have to measure what’s working and what is not because it comes equipped with plenty of PPC metrics that do that task for you.

2. Faster Than SEO

A huge drawback with SEO is that it can take months before you notice any results thanks to competition and the time it take to “prove itself”. This is not the case with AdWords. Once your AdWords campaign goes live, ads will appear and you’ll get instant results, like visitor data. Check more here.

If your Google AdWords strategy is stagnating and your pay-per-click advertising needs a boost, check out this steps for using AdWords to achieve search marketing success.

5 Advanced AdWords Strategies You Can Implement Today

As Google AdWords gets increasingly competitive, we search marketers have to sniff around for treasure. Sometimes that treasure comes in the form of advanced switches and dials found deep within the AdWords interface – the little PPC campaign tweaks that make your ads more relevant and keep you ahead of the competition.

1. Test in-market audiences

Ever wonder what Google does with the enormous amounts of data they’re quietly collecting about all of us as we sail through a variety of Google products and Google-tracking-infused websites? A recently-released AdWords feature called in-market audiences makes use of this treasured info. The idea behind this feature is to allow advertisers to look beyond demographics and target users who have demonstrated that they’re in the market for a specific product based on their web behavior.

2. Try out AdWords dynamic ads

Standard remarketing serves up ads without knowing which specific product a visitor looked at on your site. But Google recently launched the ability to do product-specific remarketing. Especially for retailers, this is a feature worth testing. With a little help from your friends at Google, you can determine which products people looked at and serve up remarketing ads featuring those very products. Read more here.

An effective long-tail Google AdWords strategy is not just a simple case of permutating lots of different themes together, to create thousands of keyword combinations.

Top 5 Benefits of Google AdWords

There are many benefits to using Google AdWords to market your business, and in this blog, I’ve listed the top five.

  1. Measurable

There’s an old marketing adage, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half!” With Google AdWords, every single aspect of your marketing campaign is measurable, right down to the number of clicks, number of impressions, click through rate (CTR), number of conversions, conversion rate, cost per click (CPC), cost per acquisition (CPA), etc. It’s very easy to measure your return on investment (ROI). Having a dedicated team regularly optimizing your campaigns, fine tuning keywords/ads/ad groups will ensure your metrics improve over time.

  1. Cost Effective

One of Google AdWords’ primary benefits is that it’s extremely cost-effective. You only pay when someone clicks on your ad (i.e. you pay per click) and you determine exactly how much you want to spend. You can set your budget to $10 per day to $5000 per day; the options are limitless. More importantly, if you’re working with skilled professionals, your campaign performance will be optimized in a way where your cost per click will gradually decline over time. This means, you’ll be able to see an increase in traffic without increasing your costs! See full article here.

Using A Google AdWords To Achieve Search Marketing Success

Especially in highly competitive business sectors, a carefully planned and executed a Google AdWords strategy can deliver additional leads and customers at reasonable costs. Having a strong local SEO strategy or a targeted Google Adwords strategy can help ensure that businesses are found by potential customers when they are looking for them, no matter where they are. A strategic and finely customized Google AdWords strategy will achieve an increase in website visits from users searching for your goods and services.

A Google AdWords strategy is a perfect starting point for a lot of our clients. Get to know us contact us (951) 286-1195 and let us talk about how meaningful SEM Search Engine Marketing and Google Adwords strategy can be for your organization. And learn more about our phone tracking, and how a tailored Google AdWords strategy can work for your business. A well managed Google Adwords strategy will cut through the noise, and best of all, Adwords is affordable with totally flexible budgeting options.

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