Social media is an inseparable part of our everyday lives. It is always there, from the moment we wake up until we fall asleep with our phone in hand. It’s no secret that scrolling through endless images and announcements of engagements, vacations, new babies and job promotions can make you feel like you’re not accomplishing anything. But it’s pretty much impossible to log off forever and never look back. The average person will spend more than five years of their lives on Social media platform, according to a study.
The social network has changed the way we live our lives. From the way we get our news to the way, we interact with our loved ones. The social network is everywhere. It’s unavoidable, it’s powerful, and it’s here to stay. With popular social media platforms growing in terms of size, each platform has a unique audience. If you cater your content toward the audience of the social media platform, you’ll be successful. Let’s take a look at the top social media statistics for 2019, and how they can help shape your year ahead.
Average Time Spent Daily on Social Media (with 2019 Data): Navigation
In 2019, social media is one of the best ways for people to connect with one another.
It allows people to stay in touch across continents and time zones, but also with friends who live just a few houses down. We’re connected today in ways previous generations couldn’t even have dreamed about.
But with that constant connection comes this question: How much time do people actually spend on social media each day? Is it too much? Should we be embracing our increasingly connected lives, or making an effort to cut back on screen time? The answer to that question is up to each person to make for themselves, but first, they need to know the numbers. Read on to see how much time people actually spend on social media in 2019.
Why social media statistics matter
Like it or not, social media is a huge part of people’s lives now, and that doesn’t seem to be about to change any time soon.
Every day, the number of social media users increases. Every second, 11 people use social media for the first time
. In 2017, less than 2.5 billion people
were on social media worldwide. This year, that number is expected to top 2.77 billion. By 2021, more than 3 billion people are expected to be on social media nearly 40 percent of the entire world’s projected population in that year.
As we consider the role social media plays in our lives today and into the future, we’ll have to decide whether we want to continue to allow this technology to take up as much of our time as it does today, or if it’s time to pump the breaks on constant mobile connectedness.
Average daily time spent on social media
Similarly to how the number of people using social media has continued to rise each year, the amount of time people spend on social media each day is growing.
According to Statista
, in 2017 (the most recent year for which full data is available), people spent 135 minutes per day, or nearly two and a half hours, on social media. That’s up from 2016 when people averaged 126 minutes per day. In fact, the amount of time people spend on social media per day has been steadily increasing each year for the last five years.
If we project that data out to include the year 2018 and 2019, we can estimate that the number has now grown to 153 minutes per day.
But just knowing how much time people spend on social media each day doesn’t give you the complete picture of people’s social media use habits. It’s also important to know exactly where people are spending those 153 minutes each day.
Time spent on social media in a lifetime
Assuming the average human lifespan of 72 years
and we assume that many people now start using social media as young as 10 years old, that means the average person will spend a total of 3,462,390 minutes using social media over their whole lifetime.
In other words, that’s nearly 6 years and 8 months on social media in their lifetime based on the projections for social media use in 2019. Obviously, it’s likely that users will change within the next seven decades, so take that number with a grain of salt. But if current trends continue and average daily social media use keeps going up, that means humans are on track to spend a decade or more time on social media in their lifetime.
If we break these numbers down even further, we can get a sense for how much time we are spending on each individual network and how that adds up across our lifetime.
From that data, we can quantify approximately how much time the average person will spend on each individual network over the course of their life.
Obviously, this is just a projection and doesn’t include every possible social media channel. It’s also assuming that social media channels and usage will stay the same over the course of someone’s entire life – unlikely!
But, we do know a lot about each social media channel today and how many people are using it in aggregate and on a daily basis.
Using additional social networks will require additional resources. Make sure you decide wisely how to spend your time. Learn about the various uses of social networking before making the leap.