You may be thinking; “Do I really need to be branding my business online? Is it worth the time and effort? After all, my business is very small and local only.” The answer is a resounding yes! Whether you’re a local mom-and-pop shop or a corporate mogul, having an online presence is essential for business success.
Here are some of the reasons why you should brand your business online, regardless of your business structure.
Traditional Methods: Potential and Pitfalls
Using traditional branding methods proves as a solid foundation on which to build your company image. Custom Tablecloths, Trade Show Table Covers, and Promotional Items are an exceptional way to get your name out there, especially in a small, local market. However, if your potential customer misses the trade show, they won’t see your branding, and you might miss out on a sales opportunity.
Additionally, a promotional item only works if it has a story behind it. If you receive a pen with a logo on it randomly, you won’t give too much thought to the company being presented. However, if you receive the pen after a fantastic conversation with a sales rep or an inspiring business presentation, the pen will serve as a tangible reminder of that positive experience.
In summation, traditional methods of branding can be powerful, but online branding efforts fill the gaps and ensure all your bases are covered.
Presence Equals Visibility and Trust
It used to be that when someone was looking for a business recommendation, they would flip through the yellow pages and call a few businesses for quotes. Now, the yellow pages are a thing of the past and the consumer’s first inclination is to check online. However, if they can’t find your information online, they likely won’t follow up in the yellow pages to find you. Rather, they’ll move on and enlist your competition.
It’s also important to note that consumers are wary of businesses that don’t have an online presence. It feels as though the organization has something to hide, isn’t very good at their job or is behind on the times. In most cases, the latter is pretty apparent. Having online branding that is consistent with your traditional branding shows consumers that you are established and reliable; you aren’t just a fly-by-night business that will take their money and run.
Online Methods and Application
If the online world is new to your business, it is essential that you do your due diligence and read the latest market reports and updates about various online marketing methods. SEO and social media are two significant pillars of digital marketing and the prime topics on which to start your research.
If the overall idea of building an online brand seems overwhelming, or you have limited time to engage in this process, consider outsourcing to an agency, like Whitehat, to do the majority of the work for you.
How does Whitehat – an online marketing agency work? By helping you build a visible brand that will perform well based on strategic SEO campaigns.
The idea is that when someone inputs keywords into Google pertaining you your expertise, your name will rank above other businesses. Social media is another critical method for online branding.
People spend an average of more than two hours each day on social media. If the consumers in your area are online and you aren’t, you’re missing a prime opportunity to promote your business. Having an online presence is of the utmost importance for longevity and success.