A Website Audit Is A Complete Analysis Of Your Website
A website audit is a full analysis of everything related to the level of your website of search visibility. A Website Audit is a deep analysis your website and how the search engines view your website. A website audit is a great investment to position your business for long-term growth and success online.
Basically, a website audit can reveal details regarding your website, its content, and its inbound links. A Website Audit is designed to help build visibility and organic traffic for new customers and viewers. A website audit can uncover and repair these issues before they spiral out of control.Even if you are not planning on running an Online Marketing Campaign, a Website Audit is absolutely essential to make sure your site is working as effectively as possible.
A website audit is a full analysis of everything related to your website’s level of search visibility. A complete and detailed web audit will give you a deeper understanding as to why your site is not generating the traffic you think it should or why your sales and conversions are not improving.
Can’t I Just Use One Of Those Automated Reports?
There are many “automated” website seo audit tools where you can do it yourself. You may visit other SEO or web developer websites and see a cool tool that says “What Is Your SEO Score” or “Get Your Free Website Analysis” – and then you put in your website URL and voila’ in a few minutes you have this really pretty report with some great information! While this can be a useful overview of your website these reports are meant to be “lead generation” tools and not meant to be a real audit. Often when you use these tools you will have to enter your email – or the report will come back showing issues and they encourage you to contact them for help.
These tools are in no way a true representation of the health of your website and do not offer you a real value in terms of what needs to be fixed to improve traffic and conversions. Read more here.
A website audit can also help you capitalize on your strongest content by optimizing titles, headers, tags, images, and other multimedia.
All employees dread the moment their boss walks into the office and says, “The auditors are coming.” The phrase strikes fear and panic into the hearts of corporate managers and administrative team members alike. But why? The main reason seems to be that the term “audit” is typically associated with compliance and financial reviews, where a poor report could have serious business repercussions. But website audits are different. I’ll explain why that is and why you should welcome them as an essential part of a healthy digital business growth strategy.
Why You Should Get Your Website Audited
Rebecca Churt of HubSpot knows a little bit about high-performing websites, since she manages SEO for the prestigious inbound marketing platform provider. In her HubSpot Blog post titled Fotolia_88583313_Subscription_Monthly_MHow to Audit Your Website for Improved SEO and Conversions, Rebecca outlines a number of reasons why website audits are vital to your digital business growth strategy. Rebecca says that auditing gives you the perfect opportunity to do the following:
1) Identify any issues with the technical robustness of your website infrastructure and framework.
2) Assess the search-engine friendliness of your website.
3) Find and fix any problems that create difficulties for users navigating your web pages.
4) Remedy any misguided SEO practices. See more here.
A website audit can help you nail down the areas of your site that should be simplified, so you can determine what structure, content and function work best for your users.
Your website is often the first point of contact made between your business and potential customers. It is no surprise then that many organizations, from the largest corporation to the smallest business, spend a sizable fraction of their marketing budget to develop an attractive, effective, and user friendly website.
If your website is not as successful as you had hoped, it is probably time to speak to an internet marketing professional about a website audit. A website review and analysis can help your business because it is a comprehensive review of the structure and usability of your site that will ultimately offer some useful recommendations to improve conversion rates.
Reviewing your site to ensure your branding is accurately reflected,
- Reviewing your website position on major search engines,
- Tracking website visitors and conversion rates,
- Analyzing link popularity,
- A competitor’s comparative review. Check full article here.
A Website Audit Is The Pillar Of Any Successful SEO Campaign
You may think that a website audit is not important or beneficial. A website audit can help your website contribute further to your goals rather than take away from them and can also bring in more business, streamline your online offerings and fix common sources of customer frustration with your company and brand. The information you get from your website audit will enable you to make improvements.
The Website Audit is our first step to help you understand the factors affecting your website. Conducting a technical website audit can identify issues with your site that may be preventing your website from having the visibility it should in Search. Learn how a website audit can benefit your business. Overall a website audit will help your website’s traffic grow and improve your page rankings.